Spring 2025

1. Viral Interventions: Read

2. Viral Interventions: Identify

3. Viral Interventions: Compose

4. Viral Interventions: Present (Final)

5. Viral Interventions: Barbara Kruger QCQ

6. Viral Interventions: Propose #1 #2 #3

7. Viral Interventions: Final Proposal

8. Viral Interventions: Tasks

9. Viral Intervention: Timeline

10. Viral Intervention: Budget

11. Viral Intervention: Process

Title: Fitspiration

Medium/Materials: 3 yd white fabric, 5 cotton t-shirts, RIT colorstay dye fixative, RIT powder dye royal blue, & phones to take pictures and video.

Dimensions: Banner: 2 yd (cut it smaller) / Video: 848 x 592

Cite: Planet Fitness / 15725 SW 72nd St, Miami, FL 33193

For our project, we decided to create a banner and bring it into Planet Fitness to see how people would react to a more inclusive message about fitness and community. Instead of sticking to the usual "fitspiration" ideas you often see in gym culture, we wanted to promote body positivity, empowerment, and the idea that everyone deserves to feel strong and welcome in those spaces.

The design we came up with used bold images and wording meant to spark conversation and make people feel seen. To get a better sense of different experiences and attitudes toward fitness, we also interviewed some of the gym members. Hearing their thoughts on motivation, identity, and health helped us fine-tune our banner and gave us a better understanding of what community means in a fitness setting.

At the end of the day, this wasn’t just about putting up a banner — it was about trying to shift the atmosphere, even if just a little, and invite people to view fitness as something more inclusive and empowering. Our group felt good about the final result and proud of the way we pushed ourselves to step into a public space and start a conversation.

Group Members: Angie, Belen, Michelle, Sila, & Raphaella

https://www.instagram.com/thegrowthproject._?igsh=MTRkNXFxdnFkdGZpZQ%3D%3D&utm_source=qr

Quote: “The historic way of growing is to know that failing is the path to relief and progress.”

From the start, our group’s willingness to stay open and supportive made a huge difference in how well we worked together. We quickly set up a plan, making a list of tasks, creating a timeline, setting a budget, and choosing WhatsApp to stay connected. During finals week, we met up in class and got to work right away. Painting the banner ended up taking way longer than we thought — it was definitely more time-consuming than we expected — but putting the lettering on the shirts was a lot faster and easier. Getting to Planet Fitness went pretty smoothly too. The manager allowed us to show our banner for a short time, which gave us a chance to film some interviews. At first, we felt a little awkward and nervous about talking to people, but once we got into it, our confidence grew. Even though it turned into a long day, everything came together pretty well.

This is the budget that was put for this project. This piece of design follows with digitally add on images and drawn template to showcase its simplicity and aesthetic. The information is organized in each box that coordinates with the material listed.

Timeline of what my group and I will be completing throughout this project. This piece of design is a drawn/digital sticker image with typed information that keeps our project organized and informative with dates. All these flower designs is a big symbolism that has to do with transformation and growth just like our poetic phrase. We hope to complete each tasks within the dates planned in order to have a effective and planned project.

One task list is how we will set up our project together and the other task list is what we will be doing at the location to ensure things go smoothly and effectively. This piece of design is a collage with lowered opacity of positive quotes of fitspiration and gym members working out. I decided to incorporate post-it designs for an organizational and informational list for each member to know what they need to do. Also incorporated little doodles for aesthetic viewing.

Final Proposal: Motivational Banner Sign at Gym "Fitspiration".

Quote: “The historic way of growing is to know that failing is the path to relief and progress.”

For this final proposal, we changed some things around and we will incorporate a banner drop instead of posters. It will read "Progress and relief starts from growing through your historic failing." We decided to go with this phrase to shorten out our originial phrase for a better and faster read for our audience. We will use different color vibrant spray paint on a white fabric banner drop to capture the contrast of our message. The phrase will have an asethetic bold font with modern icons/doodles all around. We want to be more interactive by asking gym members or potential gym members why they go to the gym and how they feel about our message and if it resonates with them. We will ask multiple questions about our phrase like what failure means to them and other questions that go with the flow of the conversation. The target audience will include teens or adult gym members.

We will as well wear light blue shirts that have our handwritten chosen words to point out our message even more which adds a personal touch to feel more intimate. It gives out our expressive style towards our chosen word.

For the aspect of "viral", we hope to create a Instagram page just for this idea. It will have reels, stories, and posts that will capture the audiences of gym members or even anybody's page. The profile will be managed by all of the group members to have it up-to-date for this project. We might even include a QR code to members that answer our questions and particiapte in our interview so their friends and family can watch not just the person being interviewed but more for the concept of our message to be spread around. We hope to encourage people to accept failure as a necessary component of their fitness journey. It will serve as a reminder to gym patrons that perseverance and fortitude are the keys to success by being positioned close to exercise stations. I think this will help a lot of individuals push through their workouts and add on to their daily life. 

Quote: “The historic way of growing is to know that failing is the path to relief and progress.”

Proposal #3: Influential Poster at Gym.

For this third idea of the text-based project, we were planning on creating a motivational poster that reads, "The historic way of growing is to know that failing is the path to relief and progress." We'll create a striking layout with dynamic text and drawn images of the related chosen words. Drawing concepts, selecting colors, and honing the message are all ways that each member will participate. The finished poster will be put up either inside or outside of the gym to encourage people to accept failure as a necessary component of their fitness journey. It will serve as a reminder to gym patrons that perseverance and fortitude are the keys to success by being positioned close to exercise stations. The target audience will be teen or adult gym members. I think this will help a lot of individuals push through their workouts and add on to their daily life. 

Reference Images:

Finished Drawings: 

Quote: “The historic way of growing is to know that failing is the path to relief and progress.”

Proposal #2: Banner Drop of Fabric over Bridge.

For this second idea of the text-based project, we could showcase our sentence/phrase as a sign on a big piece of fabric and locate it on a transit space. This place could be on the edge of a bridge so the people driving under it or walking across it can notice our phrase on the banner. To reflect our sentence on the fabric, we can use different media such as spray paint, printed letters or even acrylic paint. I would consider that we should use a bold font or a diverse palette of colors with vibrant tones to engage the public. Also, it is important to utilize a fabric with a neutral color such as beige or white, so the reflected text can contrast with the piece and be more visible for the people reading it. Our target audience would as well be for children and adults. This will really enhance our target audience since it is out in the environment; visually seen for all ages. Finally, our sentence is meant to motivate and produce some sense of enthusiasm to whoever is reading. Therefore, the location and timing must be strategic. The use of a bridge and daylight is fundamental so we can accomplish the impact we are looking for.

Reference Images:

Finished Drawings:

Quote: “The historic way of growing is to know that failing is the path to relief and progress.”

Proposal #1: Chalk on Sidewalk to Signify Mistakes.

For this first idea of the text-based project, a large-scale public chalk artwork will be made on a busy sidewalk or patio. The leading sentence contains purposeful "mistakes" (crossed-out words, misspellings, corrections, etc.) but is written in a variety of forms and styles. The chalk organically streaks and deletes when people walk over it, visually reiterating the notion that failure is a necessary part of the process. A clearer version of the text is shown at the conclusion of the area, signifying how peace and lucidity come from learning from mistakes. We feel that the target audience for this message would be for children and adults. The wording will continue to change due to natural wear as individuals walk over the chalk. By the end of the day or week, those mistakes will help to convey the ultimate message: failure is a vital component of development rather than its conclusion. A final, neat, and bold form of the statement will be written at the very end of the path to further emphasize the idea. We feel that this will catch our target audience’s attention since it is out in the environment.

Reference Images:

Finished Drawings:

Quote: “Issues about power, value, unfortunately do not grow old” 

Comment: This quote stood out to me because it speaks to the enduring relevance of her work and the broader purpose of art as a tool for social commentary. Barbara often uses bold visuals and text to challenge norms around gender, consumerism, and authority. I connect with this as someone drawn to the art world—where questions of who gets represented, whose art is valued, and who holds creative power are still very present. This quote reminds me that artists have a role in pushing these conversations forward, even when the issues feel repetitive or unresolved.

In-class Viral Interventions (Present) - Final

Sentence: The historic way of growing is to know that failing is the path to relief and progress.

Fleur de Reine

Materials: Curtain, Flowers, Round Doilies, Yarn, Loofah, Wreath Rings, Fan, Rose Petals, Hot Glue.

Dimensions: Varies.

For the first video, I noticed a blinking light and was immediately drawn to its effect. I decided to walk near it, allowing the light to create a unique visual contrast with my attire. In the second video, I encountered a staircase and chose to walk both up and down, capturing the movement in a space that felt dynamic. For the third video, I ventured into the forest, where the natural environment seemed to complement the floral elements in my outfit. While these actions may seem ordinary on their own, performing them in such unconventional attire transforms the experience, making the ordinary appear unusual and thought-provoking.

Fleur de Reine

Materials: Curtain, Flowers, Round Doilies, Yarn, Loofah, Wreath Rings, Fan, Rose Petals, Hot Glue.

Dimensions: Varies.

For this project, I aimed to build upon my previous work by completing the dress I had started. I drew inspiration from 1800s royal attire, which influenced the design's structure and overall aesthetic. To create contrast, I chose to incorporate colorful flowers against the predominantly white background, enhancing its visual appeal. Additionally, I wanted to experiment with unconventional materials—such as the loofah—pushing the boundaries of traditional fashion design. The final result is a fusion of historical inspiration, vibrant accents, and unexpected textures.