Drillâs Impact on the Rap Industry
âBaby Welcome to the Partyâ⌠What a hook? Iâm not sure about the rest of the world but based on the reaction from the small Rutgers Newark community I could predict the trajectory for Brooklyn artist Pop Smoke. In  2019 Welcome to the Party emerged as the hit of the summer and probably the year, allowing Pop Smoke to take the hip-hop industry by storm. By the end of 2019 Pop Smoke had already dropped his hit song Dior, exposing the world to Brooklyn Drill Scene once again but this time he grabbed the attention of major powerhouse artists such as Quavo, 50 Cent, and Travis Scott. Due to his untimely death, Pop Smoke was unable to witness the insane amount of love people had for his music and his New York style. Here a link to Welcome to the Party https://youtu.be/usu0XY4QNB0
In the Summer of 2019, there were plenty of amazing and catchy summer hits to choose from but at every frat/sorority party or regular summer cookout vibe, Welcome to the Party took the cake as the littest song of the night that everyone was waiting for. Popâs distinctive scruffy baritone voice attracted the ladies but the Brooklyn lango and drill topics attracted the attention of the men. An online blogger site, The Cultured Nerd reviews Meet the Woo Vol.1 and the author makes a striking statement detailing Popâs voice. He refers to Popâs style as, â [a] murderous junkyard-dog energy that makes his music stand outâ (https://theculturednerd.org). Of course Pop was talking street shit, however it appeared as a great party anthem notorious for causing excitement in the crowd. After Genius posted a youtube video featuring Pop Smoke describing his lyrics, one particular clip of the interview went viral on social media, drawing more attention to the single Welcome to the Party.
Drill music emerged as a subgenre in hip-hop that started in the early 2010âs in Chicago. Artists like Chief Keef, Lil Bibby, Lil Reese, Lil Durk, and most notably King Louie introduced the world to their sound, however messages about gang activity and gang violence caused the genre to be silenced by record labels and police authorities. At the time drill music came to prominence Chicago had been named the murder capital in the US, hence it only makes sense as to why drill music was always going to inherently contain themes of gun violence and drugs. When the scene was phased out in Chicago, drill music found a new home in the UK amongst rappers living in the Brixton community. Rap groups: 67, Harlem Spartans, and Skengdo & Am made drill music the face of the UK rap scene after 2016. The genre was then reintroduced to mainstream Hip-Hop in the US when producer 808melo collaborated with Pop Smoke to create Welcome to the Party. When drill music reached New York it revitalized the sound of east coast rappers and there were plenty of hungry artists eager to stake claim over the genre. Pop Smoke, Fivio Foreign, Sheff G, 22gz, and Sleepy Hollow were of the New York rappers who gained popularity talking about gang culture in New York but also putting on for Brooklyn and the Bronx. Ever so often we get major stars emerging from New York, but these artists were apart of a larger movement and itâs still too early in their history to codify specific impacts their movement has made on the industry. The forerunners Pop Smoke and Fivio Foreign drew attention to New York with their songs Welcome to the Party and Fivioâs Big Drip, another big hit for 2019. Hereâs a Chicago Drill classic that gives some context to what themes recurring in Drill Music.Â
After the release of Dior, another single released from his debut mixtape Meet the Woo, Pop gained attention from 50 Cent. The song PTSD poses a strong resemblance to the voice of 50 Cent, which consequently led the pair to meeting. As mentioned earlier Quavo and Travis Scott collaborated with Pop to produce his second mixtape Meet the Woo 2.A Pitchfork review of Meet the Woo 2 by Reed Jackson writes, âbut Popâs lyrics arenât built for close inspection; they work best hurling out of a big speaker systemâ. Jackson is accurate when he describes how Pop Smokes charisma and illustrious status compensates for his simple and lackluster lyrics. As a 20 year old emerging rapper, Popâs lyrics werenât the greatest, however his ability to shake a crowd was more important.
After Popâs tragic murder rapper 50 Cent took the initiative to get all Popâs unfinished music cleared so they could create Popâs Shoot for the Stars, Aim for the Moon. All three powerhouses saw tremendous talent in Pop and wanted to spread his legacy globally. Of course Shoot for the Moon, Aim for the Stars included several different music styles including drill, however the drill sound didnât dominate the sound of the album, it was simply the phenomenon that stratified New York rappers and drill rappers into mainstream hip-hop. Pop smoke represented Canarsie, Brooklyn and New York until his passing. The culture of New York and drill music was reintroduced into the Hip-Hip scene because of Pop Smoke and 808meloâs vision. The success of Shoot for the Starz, Aim for the moon was widely celebrated in commerated not only in Canarsie and Brooklyn but around the world.
Can I get Woooooooo?!?























