The Chaos Theory

You are required to make a half to one page write-up explaining your video. Make this write-up amazing and format it beautifully. This write-up will be going directly to the judges.

Top 5, you have till tomorrow morning for the video, but who all want some feedback or want to show the video to the event heads, can upload it on youtube and send us the link, after which they can call the event heads and ask for necessary questions or feedback. We are here for you ALL NIGHT LONG. Wake us up if we have fallen asleep :P

Each team is required to get Two 500ml Water Bottles, available at IVY, tomorrow, before you come to Class Room. 909, Audi Block!

You are required to upload your AirBnB Promotional Video to Youtube by Midnight and send the link to [email protected]

A few instructions for the video:

Shoot all videos in Landscape Format

Minimum 720p Video Quality. 1080p is the optimum.

Make sure the video is Professional

The video should have a storyline or a theme

Minimum of 15 seconds of Face-time or 25 seconds of voice-over.

Make sure you can inform the audience of what AirBnB is about!

Make sure you do not exceed 1 minute 45 seconds

The advertisement should be the best video ad we have ever seen!

Have Fun! :-) Tomorrow is YOUR day!

Remember, you can call us ANYTIME!

Here’s some music to keep you going: https://youtu.be/nntGTK2Fhb0?list=PLUg_BxrbJNY78MV4IzXakto3THHAbqM-U

Not yet.

Yes, you have a few more steps to take before you reach the end.

We hope y’all are going smooth with your videos for stage. If not, pull up those socks and THINK OUTSIDE THE GODDAMN BOX!

Top 5, your next task is to make a report. We assure you that this is the last report out of the lot.

With enough said and done, let us jump to your task. You must have researched quite a bit on AirBnb for your video. Keep that going.

Come up with a Subsidiary Company for AirBnb and include 5 variant products or services to compliment the Primary Company. We again repeat, you guys have to come up with a complimentary line of products or services for the primary company operating under a subsidiary company created by y’all.

We expect,

Description about the Primary Company- AirBnb.

Introduction.

Industry Profile.

Company Profile- You know what to include in this.

USP

Feasibility.

Description about the Subsidiary Company created by you guys.

Company Profile.

Aids provided to AirBnb.

STP.

Marketing Mix.

Marketing Strategies to promote AirBnb through your subsidiary company.

A budget for the same.

Encompass all the above mentioned points in your report.

2 Print Ads - Use HIGH QUALITY IMAGES

Anything extra to the above mentioned criterion will be appreciated.

For the Nth time, format your reports well. If y’all have forgotten how to do it, scroll down to check the details mentioned at the starting of the fest.

Submission of hard copies of the report have to be made when you reach college tomorrow morning.

Note: Make three copies of your report.

Spiral bind them.

A3 Print Ads on Photo paper. Make sure they’re coloured and not Black and White.

Your reporting time tomorrow morning is 8 am. Do not be late.

College formals is a must.

If you guys have any doubts, please call any of the event heads. We are here to help you guys, even if it’s at 5 am in the morning.

Here are the Top 5 Finalists who will be going on Stage Tomorrow!

Group 8

Group 12

Group 25

Group 10(A)

Group 15(B)

Congratulations to the teams who made it to the #FinalLap

You all performed beyond our expectations today, and you all should be damn proud of yourselves that you were successfully able to complete last nights report and submit it today! We guarantee that your Marketing Phase in Christ University has just begun. There is a lot ahead!

Finalists, keep tuned to the Blog for tonights rounds and also work extremely hard on your video. Call any of the Event Heads for help and Please Make SURE that your video is Professional and has a good Storyline and Execution!

The work given to you may be too much, therefore you need not do the following:

SMART Analysis

Continental Presence Analysis - Asia, North America, South America, Africa, Europe

Diversification

Also,

Top 7ers, this Report is the only thing that should be on your mind till 8 AM tomorrow. We want a complete, in-depth and impressive report tomorrow morning. To help you with this, we have a guide below, stating what all we expect in your report

Cover Page

Table of Contents

Introduction

Industry Profile

Company Profile

About O&M

USP

STP - Google This. If you get this wrong, we assure you that we wont let you make it to the Top 5.

Company Analysis over Last 5 Years

SWOT Analysis

PESTEL Analysis

SMART Analysis

Porter’s Five Forces

Continental Presence Analysis - Asia, North America, South America, Africa, Europe

Marketing Mix

Marketing Campaign - Should be as extensive as possible. Minimum 4-5 Pages. For example, Coca Cola has a campaign called #OpenHappiness, around which various campaigns around the world were based upon. Similarly, you need to come up with One HUGE Marketing Campaign, with detailed explanations of various marketing activities related to the Campaign around the world. We want a minimum of 10 Activities related to the Campaign, spread through the world. Please be creative or you are not going to be able to impress us. THINK OUT OF THE DAMN BOX.

Social Media Campaign - Should be in relation to the Marketing Campaign, include Video Campaign, etc in this section. DO NOT INCLUDE IT UNDER MARKETING CAMPAIGN. WE WANT ONLY UNIQUE MARKETING STRATEGIES UNDER THE MARKETING CAMPAIGN SUB-SECTION.

Phase-wise Campaign - Pre Launch, Launch, Post Launch

Diversification

Feasibility

Timeline

Marketing Budget - Be In-Depth!!!!

Innovation/technology Used (if any)

Press Release

Why Should the Brand Choose O&M

Print Ads - 4 Nos.

Remember, you are O&M. This is no joke. Be thorough and creative. 

Minimum Report Size - 25 Pages

Do not stick to the above list, the more you do, the more you impress.

Group 8- Gillette 

Group 10(A) - Amul

Group 12 - Durex

Group 15(B) - Nike

Group 25 - Coca Cola

Group 34 - Apple

Group 44 - McDonalds

I hope ya’ll have heard of Ogilvy & Mather. DAVID OGILVY IS THE FATHER OF ADVERTISING.

Ogilvy & Mather is a British company that was founded by David Ogilvy. The most notable campaign of theirs that you’re bound to know, is the Google reunion ad.

Unfortunately if you don’t know about it, then please do watch it here https://youtu.be/gHGDN9-oFJE .

So, once you’re done reading all about the company and David Ogilvy himself.

Here’s your next task.

You work in O&M, yes you’re the marketing managers. We are your clients and you have to give us a pitch as to why we should chose you over any other advertising agency. You have to come up with a new ad campaign for us, your prospective clients.

Now, is the time you be Creative, classy and smart all at once. Do not under any circumstance give us any shitty ideas. Ogilvy & Mather has a standard and you as the representatives of the company should not lower it.

You’re the top 7, live up to that.

Now, that you’ve grasped the seriousness of the task, read the quote below.

“The best ideas come as jokes. Make your thinking as funny as possible.”

                                                                                          -David Ogilvy

You all don’t have to be  Batman to come up with good ideas, you can sometimes be the Joker as well.

We finally have our Top 7!

Group 8

Group 10(A)

Group 12

Group 15(B)

Group 25

Group 34

Group 44

Congratulations on making it through, and for those all who didn’t make it, don’t be disheartened, this is not the end of your journey. We will surely be sending you for outstation fests!

A special mention to Group 15(A), their Product Packaging really impressed us, but sadly they didn’t have the required scores to make it through to the next stage.

Remember, we Event Heads are always here to give you feedback and guidance. 

Top 7, stay tuned to the blog, you have a nightmare of a task coming up!

*Evil Smirk*