Wordpress vs Tumblr - Choosing the right blogging platform
When I neared completion of MailStache, I knew starting a blog would be crucial for gaining some traction. By creating a blog, I can build up content around my service which would help search engines find me. There are a ton of blogging platforms out there, but when it came to choosing one for MailStache I narrowed it down to Wordpress and Tumblr.
Pros and cons of Wordpress I've done my fair share of WP development over the years, so I'm pretty comfortable with the platform. It has a huge user base, tons of plugins, and is very easy to make SEO friendly.
Wordpress has a lot going for it, but for this blog there were two things that prevented me from using it. I wanted to focus all my development efforts on MailStache and not WP. Although hosting a WP site is fairly easy you still have to install and configure Apache, PHP, MySQL, install updates and manage plugins. I've done all of this plenty of times, but you would be surprised how time consuming "small updates" can be.
My second issue with WP is PHP. Now don't get me wrong, I don't think there is anything inherently wrong with PHP, I spent my first 8 years as a developer using PHP. But over the past year or so I've been introduced to Ruby on Rails, and most recently Node, which is what MailStache is built on. After being exposed to RoR and Node, I kind of consider PHP to be that ex you're still friendly with but don't really talk to anymore (pardon me for mixing frameworks and languages).
Pros and cons of Tumblr My experience with Tumblr before starting this blog was very minimal. I wrote a couple small posts a while back, and played around with customizing themes but that's about it. My biggest attraction to Tumblr is its ecosystem. It seems to me that finding bloggers of similar interest, and getting them to find you is much easier than a stand alone blog. This hypothesis was proven true when I actually got several likes and reblogs on my first to posts. Even though the interactions were small, it's still pretty damn exciting! Getting a reblog is a double score in my book, not only does your post get exposed to that person's audience, but it adds to your backlinks for SEO.
Although you can edit Tumblr's templates, you lack the ability to add plugins and customize the server side code like you can with WP. This could come back to bite me in the ass later down the road, but for now I'm fine with leaving the blog as is.
I don't believe one can say Wordpress is better than Tumblr or vice versa. The two platforms are completely different and provide different functionality. At the end of the day it will ultimately come down to what works best for you.













