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After watching implementation I understand that my client may face certain challenges after listening to my recommendations. While they have a strong local social media presence, they are still a very small brand. Learning that a big reason social organizations fail is because "not all challenges are well suited for mass collaboration" makes me realize being so small will prevent my clients from mass collaboration. Mt Pleasant is not a super large market for new clients and not very many large local brands to collaborate with.

With the abundance of information available on the internet it is important to create content that stands out and captures attention. Effective content starts with understanding your audience, creating engaging content and being consistent. Sticking to a content strategy is helpful. Social organizations integrate social media into all business operations. Social media is the best way of sharing effective content. Increasing collaboration and customer engagement is useful for social organizations.

IBM has embraced social media by creating a social business platform that connects employees, partners, and customers. This has enabled the company to streamline operations, increase customer engagement, and develop more effective content.

There are several steps to building a successful online community. These steps include establishing a target audience, encouraging interaction and engagement, create valuable content and creating a sense of belonging and community. Members need to feel like they're being heard or like they belong. With engagement from the brand or from fellow members creating that sense of community. A great example of a large brand that utilizes its community is Apple. They have a customer space where members can offer feedback and ask for help from Apple directly. This also allows members to communicate with each other and offer advice.

In my opinion some of the most important qualities a social media consultant can have include professionalism, high responsiveness, industry knowledge, market knowledge, and engaging.

Most importantly knowledge about that specific industry or market. General Motors wouldn't hire a consultant who does not know the automotive industry.

"social media is a drug" is a quote from the Netflix documentary "The social dilemma. A deep dive into the dangers of social media usage and how these companies have mastered their algorithms. These algorithms are designed to keep eyes on screens and continue to bring people back and share with friends. Younger people are impacted by this significantly more than others. Kids are becoming trapped on their phones and are developing horrible habits and screen addictions. This can be backed up by the statistics, Gen Z is seeing much higher rates of depression and suicide.

Method:

I started noticing my screen time and time spent just browsing social media was increasing steadily. I decided it would be best to go without social media for a day.

I intentionally stayed off of social media and did my best to limit my screen time. In the morning I typically stay off my phone anyways so this challenge didn't get hard until the afternoon where I found myself reaching for my phone and wanting to check the latest news on twitter. I quickly realized I would need a strong distraction to keep me off of my phone. I decided to go play basketball for a while where my phone wasn't an option. After some physical activity I realized how much time I spend just scrolling on my phone; for someone who never posts on Instagram I spend way too much time on there.

Conclusion:

After reading the "Before the internet" article and watching Max Stossel's presentation I came to a few realizations. Before the internet and social networking became so popular, humans sought out distractions to fill their ambitious hunger. Nowadays, instead of making up games around the house, kids are playing mobile games and watching Tik Tok. The internet really is the ultimate distractor of minds.

With this blog I hope to share my ideas about effective social media usage with my followers and others. A great example of a company effectively using their social media is Chipotle. They offer discounts, rewards programs, special events, promotions, charitable events, giveaways and customer interactions through all of their social medias.