How Successful LinkedIn Bloggers Write Less For More Views
How Successful LinkedIn Bloggers Write Less For More Views
Intro one-liner: Brian Cliette tells you the story of how thriving LinkedIn bloggers manage to write less often, and get more views over time.
How Successful LinkedIn Bloggers Write Less And Get More Views
Iâm going to tell you how LinkedIn bloggers like me, write less and get more views than 90% of the other bloggers attempting to get the word out on this platform right now. Gather round.
When I was a child my favorite day at school was âshow and tellâ day.
I would spend hours deciding what to bring to school and how I was going to explain its incredible importance to the class. Did you ever do that?
Or were you the kid that grabbed your favorite toy, or took the pot plant that your mother gave you â because your older brother got a solid C presenting that same item 3 years before to his class?
I grew up to become a digital storyteller. Someone who tells stories using all kinds of digital media. One of the platforms I use to tell those stories, is here on LinkedIn.
Being an active LinkedIn blogger has connected me with a ton of other bloggers, and they are all dying to know the âsecret formulaâ to LinkedIn blogging success.
Eventually, they become trapped by the content monster â the only way to keep up their social metrics and engagement is by publishing loads of content, as they have been, day after day.
You know the old adage about âquality over quantity.â Your posts are quality though, right?
But are they quality stories?
Well, maybe not â and Iâll explain why this prevents you from building a readership.
The Old Days of Storytelling
Whenever I get asked why LinkedIn bloggers are entangled in this net of never ending content, I use the same analogy. The one about my days at school, during âshow and tell.â
For many kids, this is the first time they ever have to tell a story to a large audience of distracted, disinterested, short-attention spanned people. The LinkedIn Blog works the same way.
Back in kindergarten, you got 3 types of kids, telling 3 types of story.
⢠The first kid with his favorite toy, took something he knew a lot about. Sure, he loves that toy but the real reason he is bringing it to school is to show it off. Kid 1 wants to do well, and technically he does. His show and tell presentation is factual, mildly interesting & clear.
⢠The second kid with the pot plant, doesnât care what she is showing. She might care about the telling part, and be very good at it â but her lack of real knowledge and passion for the pot plant always shows. Her show and tell presentation is entertaining, but it lacks consistency and substance.
⢠The third kid was me. The kid that brought along something deeply personal and fascinating to class, and thought long and hard about how to explain it to everyone. I knew my item, I had passion and intimate knowledge of it, and I was full of ideas. My show and tell presentations were always anticipated, because they connected with the class.
Write Less Often, For The Right Reasons
The LinkedIn bloggers that tend to get the most views for their posts, focus on quality â but they also focus on connection. First and foremost, they are there to share a story with their reader, one that will stick in their mind and bring them back again.
This requires emotional intelligence, passion and strategic planning â something professional LinkedIn bloggers do every day. Their motives are clear. What are yours?
If your motive is to attract attention to your business, you could be making the same mistakes as Kid 1. You need to work on your storytelling and personal connectedness with your readers.
If you have been hired to write for a brand or person that you donât know much about, then you are Kid 2. You need to spend more time learning the details, to better position your story.
But if you are on the LinkedIn blog to connect and share because of your excitement, not just for the topic youâre speaking about but for the people you are speaking to â then you are Kid 3, like me. Kid 3 doesnât show but not tell, or tell but lack show, he does it all â for his audience.
And that is how successful LinkedIn bloggers write less and get more views.
Do you identify with any of the 3 kids mentioned in my piece? Start that emotional connection by sharing some of yourself here.
Repostedhttp://www.linkedloop.com/how-successful-linkedin-bloggers-write-less-for-more-views/ http://linkedloop.com/
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