I watched this woman build her empire.
She started out attracting broken women, as most coaching empires do. She was a survivor of patriarchy, you know the type: had her heart broken by multiple men while in search of marriage & motherhood and realised, eventually, that men just aren't a viable solution to anything really, stopped trying to get one to pick her forever, and made peace with being child-free while navigating her family's disappointment.
She then built a career and a life solo, and eventually started a coaching business that attracted women equally unenamoured of men.
You know how these things start. A free workbook to build the list, a paid offer or two, low-ticket. Come learn how to build a real life without a man from someone who's done it. Can't hate, we all teach what we know.
I became less of a fan when the calls to sign up for coaching began to sound strident, but that may be a me thing: I see capitalism and patriarchy as two sides of the same oppressor coin, so I'm never thrilled when women are encouraged to embrace capitalism but not warned that it's all one system, and we should be divesting from it all. I know, I'm a big, big dreamer.
Anyway.
That writer-turned-coach stayed on my feeds, and I was surprised when I clicked through the other day to find that her origin story has changed.
She is no longer a woman who got burnt by men like the rest of us. She no longer talks about letting a man live off her for years and performing for a ring before realising she was a labour mule and opting out.
Oh, no.
Now she's a super-insightful super-woman who always knew men weren't all that, who never married because she has always known marriage is a scam targeting women.
Now she doesn't coach on getting your life together after heartbreak and finding happiness while single. Now she's a solo living, career & business-building expert who charges four figures per individual for group coaching.
How to survive this anti-woman world: Do business like a man. Climb the corporate ladder like a man. Pay me $5,000 to show you how.
While I don't love seeing a messy history polished into inevitable insight, and love even less the pandering to capitalism since that's not the system-bucking move it's billed as...
Gotta love the hustle.
There are actually two women I've watched make this switch from life coaching to capitalism coaching in exactly the same way, and I get it.
Money IS power.
I guess I'm just jealous because while I've got life experience enough for two coaching lifetimes, I just can't get rid of that pesky anti-capitalism streak long enough to profit off leading women even deeper into the system.
Naïve, I know.
Maybe I need to get coaching for that.



















