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Lint Roller? I Barely Know Her
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@letitialew
Following our recent launch of the Decision Makers feature, decision makers are better equipped than ever to respond and work with petition creators to help improve their circumstances. Helping people target their petitions at the appropriate decision makers has become more important than ever.
Unfortunately, targeting decision makers is difficult because many leaders, politicians and other decision makers share names with different people.
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A month ago, I attended a wedding for the first time. Ling has been a lifelong close friend (知己) of mine, and I am overjoyed to know that she has found an equally godly man who credibly loves her more than he loves himself. At Ling's (half-joking) request, I wrote her a mashup of some of her favourite songs plus a coupla rhymes for her beautiful day. This commemorates 14 years of being schoolmates, where our favourite media to present homework assignments was performing rewritten songs in front of the class! I've resolved to write more in the coming year (prose, verse and rhymes – in addition to code), and this was an incredibly fun way to start. Thanks Ling for the inspiration, and for letting me perform it in front of your friends and cousins at the wedding dinner! I will not post future ukulele covers on here (unless I write original lyrics), but you can watch the rest of my ukulele videos on my YouTube channel or get the news on Twitter.
Management Pearls, Plays and Protesters with Marissa Mayer (Dreamforce 2013)
Mayer emphasizes clean design in her house and raves about Yahoo's beautiful redesigned mobile apps (which boast over 400M monthly users), but insists she is not a qualified designer. Her challenge is to design the organization – to design the experience of working at Yahoo! and the user experience for their products. Her job is to listen. She listens to long-time Yahoo! employees and grants permission for them to make the changes they deem necessary. The biggest mistake executives make, she says, is fooling themselves that they "do things". No, you don't get to code, you don't get to design. Your job is to play defense. "Your team is on offense, they're going to move the ball." The CEO is responsible for clearing the way and getting rid of obstacles and naysayers so their team can run as fast as possible. At Yahoo!, she started the PB&J program – Process, Bureaucracy & Jams. If >100 people vote on a procedure as being PB&J, she nixes it. The moment she utters "play defense", I decide that I really, really, really like Marissa Mayer. (Her first sports analogy of the night explained Yahoo's pumping-the-board commitment to mobile. "Platform shift is a way to reinvent yourself," she said, but it's scary because you have to really believe there's a wave in order to ride it. But make no mistake, she is majorly mega-stoked about mobile to the max.) But I won't omit the humiliating moments of the evening. The mic picks up protesters in the auditorium yelling and waving signs for Walmart worker welfare, brashly disrupting Benioff and Mayer's conversation with the finesse of a drunken ex. Yeah, Mrs. Director, ma'am, you know it's awkward when a Walmart in Ohio has to organize a charity Thanksgiving dinner drive for its own employees. ("Please donate to our employees! If you don't feed them, who will?") Benioff cracks the tension by sending his "general counsel" to escort the activists out, and belatedly advises them on a distributed implementation solution for more effective results in future. At the end of it, I appreciate that Marissa Mayer is learning how to operate with greater transparency. She thought she was "shaking things up" at Yahoo! when she decided to show board meeting slides to her employees, but was one-upped by Mozilla's CEO, who lets his employees write his slides. Now she gathers feedback from Yahoo!ligans to write the "Highlights" and "Lowlights" slides for her board meetings. That is very cool and progressive. Let's just not talk about the W-word, yet.
How many "conservative Asian countries" criminalize gay sex?
TIL –– Same-sex sexual activity is legal in:
India
Nepal
China
Hong Kong
Japan
South Korea
Taiwan
Cambodia
Indonesia*
Laos
Philippines*
Thailand
Vietnam
In fact, the only countries in our SEA region where homosexual sex is criminalized are:
Malaysia
Brunei
Burma
Singapore
and Muslims in one Filipino province and one Indonesian city.
Source: http://en.wikipedia.org/wiki/LGBT_rights_by_country_or_territory
What makes Singapore Airlines so great?
Friends often ask me this question. Â So I will take you on a journey with me on this SQ flight.
When you first step onto the aircraft, you are greeted by ridiculously good-looking flight attendants (the Singapore Girl sarong kebaya is just unfair) as well as with the distinctive "cabin smell". Â I almost teared up yesterday when I caught a whiff of this, partly because of the nauseating chemicals, but mostly because it reminds me of my childhood when I got to fly Singapore Airlines with my parents and I rarely get to anymore. Â Okay congrats, the worst is over.
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How to insert Click macros in your DFP Creative
Click Tracking macro
When you upload a standard creative (an image, text or Flash file), DFP automatically tracks whenever a user clicks on it, so you can view the number of clicks and clickthrough rate in your DFP dashboard.
But of course, things are not so easy when you want to use custom creatives for an ad –– you need to insert a Click Macro for DFP to track clicks on that ad.  Some third parties will give you ad code that DFP recognises (in which case you can just click an "Insert macros" button as shown below).
But unfortunately Kika's Hula Skirts (like many other advertisers) did not do that for us. Â In this case, we have to manually insert the Click macros. Â The macros are simply snippets like this: Â %%CLICK_URL_UNESC%%
Simple example:
<body><div id="container"> <script></script> <noscript> <a href="%%CLICK_URL_UNESC%%www.kikahula.com/ads/landingpage" target="blank"></a> <img src="content.kikahula.com/image1" alt=""> </noscript> </div> </body>
You can also add in a Cachebuster Macro to prevent the image from being cached:
<body><div id="container"> <script></script> <noscript> <a href="%%CLICK_URL_UNESC%%www.kikahula.com/ads/landingpage" target="blank"></a> <img src="content.kikahula.com/image1%%CACHEBUSTER%%" alt=""> </noscript> </div> </body>
This is unfortunately not a one-size-fits-all solution. Here's another example from an ad network:
Complex example:
<script language="javascript"><!--document.write('<scr'+'ipt language="javascript1.1" src="http://adserver.adcompany.com/addyn/3.0/5230/2664458/0/154;loc=100;target=_blank;key=key1+key2+key3+key4;grp=[group];rdclick=%%CLICK_URL_UNESC%%"></scri'+'pt>'); //--> </script><noscript> <a href="%%CLICK_URL_UNESC%%http://adserver.adcompany.com/adlink/3.0/5230/2664458/0/154;loc=300;key=key1+key2+key3+key4;grp=[group];rdclick=" target="_blank"> <img src="http://adserver.adcompany.com/adserv/3.0/5230/2664458/0/154;loc=300;key=key1+key2+key3+key4;grp=[group]" border="0" width="160" height="600"> </a> </noscript>
In some cases you may even need to use an escaped Macro (%%CLICK_URL_ESC_ESC%%), so play around with that as well.  If you're still stuck, contact your ad network for instructions on placing Click macros.  It might help to check out the Macro guide in Official DFP Documentation for more info, and keep testing by clicking on your ad and tracking the click numbers in DFP.  Best of luck!
How to pass variables into your DFP Creative (Pattern Matching macro examples)
I worked on ads for Hipmunk a few months ago using Google's DoubleClick For Publishers (DFP), and was appalled at the lack of documentation for implementing custom creatives ("third-party creatives" in DFP terms).
Fortunately, the Google technical staff were helpful in replying to our emails and I thought I'd share what I learnt here in a series of 2 posts.
This is part 1. Â Imagine we are trying to put ads on our site, www.myukulelereviews.com.
Where to put your Third-party Creative
(Unforch i don't have a screenshot so had to borrow one from the internet. Â Source)
This is where you include the HTML or script content your advertiser client (e.g. Kika's Hula Skirts) gives you.  This third-party content will go in an <iframe> on your site, so you cannot access www.myukulelereviews.com's styles or scripts within this code.
Essential reading (link in title).  This is something I have always struggled with; my mind loves anticipating and escaping into my future.  While this may seem more "productive" than dwelling in the past, it still means that my time and my thoughts are not truly under my control.
The definitive resource for web performance.
The Exceptional Performance team has identified a number of best practices for making web pages fast.
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A Poem for my Ladies
Source: Â Dr. Ali Binazir
Heard about Adafruit a while ago, and plenty of my Stanford friends are into that hobby electronics stuff. Â You go, girl!
Stories from Carol Bartz
Last Thursday I went to a Wharton Women's event, A Special Evening with Carol Bartz. Thanks Nadia for the hookup!
For those who don't know, Carol Bartz was the CEO of Autodesk, where she successfully grew the company from $300 million to $1.5 billion. Following that, she was appointed CEO at Yahoo!, where she was quite publicly fired in 2011. She started her career at Sun Microsystems, where she rose to become a senior executive.
Clean Code - The Strunk & White of Programming
I read this book Clean Code on my break between Flixster and Hipmunk, on my coworker's recommendation.
"After reading this book, you will curse the code your coworkers write, the legacy code you have to work with, and all the code you've written in the past."
- Mattias P. (who is an exemplary programmer, teacher and invaluable asset to any employer)
Clean code is: Â simple, direct and does one thing well. Â Elegant and readable, and efficient. Â Written with care to keep the code base maintainable, so that other coders will also take care.
NB: Â The book examples are all in Java.
My Thoughts
It's the first book I've read on the philosophy of writing code, so I liken it to the Strunk & White of programming. Â It mentioned lots of problems I am familiar with, and gave me a pithy set of rules to follow.
The main thing I need to keep in mind, after over a year of work experience, is: Â My code not only needs to work, but it needs to be usable by whoever comes next. Â That code is my offspring, it will live on after I'm gone. Â Other people will need to read it, use it, play nice with it. Â If I leave a dirty legacy, people will be afraid to touch it.
Programming Workshop for Middle School Girls
On Saturday I led a workshop with my partner-in-crime, Amanda, to teach middle-school girls how to program.  It was called "Learn to Code Hangman", and we led three 70-minute sessions of the same workshop at the Expanding Your Horizons Conference 2012.
The helper code and solutions, all in Python, are on Github here.
Our presentation covered:
What programmers do every day
Programming basics: Â variables, if / else statements, lists, while loops
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Why Flixster is a good place to work (2 of 2)
As promised...
Product
Why Flixster is a good place to work (1 of 2)
Today is my last day at Flixster.
I will start out with why I feel fortunate to have landed here for the past year and 3 months of my career.
