Is Adobe Okay? Part 2 - with discourse
This isn't particularly a problematic use for AI but my God does this fill me with a weird sense of dread.
I think deep down the corporate power desperate to co-opt AI wants control more than they want money. They recognize that art contains multitudes and see that as the real problem. Generative AI can be used to create complex imagery if it's actually used as the tool they always claim it is. But every corporate use is distilled to its most basic, one dimensional state.
Like that Coca Cola ad - a bunch of uncanny clones of their older, acclaimed Christmas ads. No message, no plot, no artistry. They might say it's a nostalgia trip but it's more like a giant applause sign. Coca Cola made a good ad in the 90s and now you are expected to celebrate being reminded.
The world is burning, the masses are turning on the system, and corporate power still thinks it's all a messaging problem. In their hubris they attack the artists they once exploited - if only we could get our message out without these middlemen, then things would go back to how they were when people could afford our products. Damn artists.
They double down on every trait that has made ads alienating, because to do otherwise would be to admit it's over. It no longer even feels like ads are being made for a human audience. How could they feel any other way, when the entire economic reality that allowed consumerism to flourish has been destroyed? Ads need to pretend the world is different than it is.
So there's a defiant level of slop these days. I seriously suspect they do this stuff to demoralize us and make us feel powerless to resist. I mean is it conspiracy when that's the preferred managerial style of the modern American CEO?
They would put tapes in our chests Videodrome style if the wokes weren't so against it.
And so this ad makes PERFECT SENSE in a world where context and indeed humanity itself are too messy and unpredictable for our risk-averse overlords.
They don't even consider that a dog with confetti and a party hat in a barren room is actually kinda Lynchian and spooky. The floor was a mess (confetti), there were feet in the frame (partygoer). These things may "signify a party environment" or "document the occasion" if you are a bleeding heart artist or woke academic or human or whatever.
But to the modern corporation I suspect they are uncomfortable reminders that other people exist. The dog is the star.
The product is the star. Get out of the theatre, pesky audience. Get off the stage, actors. You are distracting from the purity of the ticket sale. The true economic engine of theatre in its purest form.
origamiaround
kaledo-art
germansingergirl
blakekathryn
2087
turnnoffyourmind
janainaart
jbbartram-illu
