A concept for a monthly zine publication that would eventually be tied to a vinyl-based label, as well as featuring brand promotion material. The idea is to create consistent content focused around underground electronic music and the scene and sub-culture surrounding it. Featuring in-depth pieces on vinyl stores located across London, new releases with artist, label and genre information as well as a review of the record and events taking place across the city during any given month. The layout and style development of the design is still on going, as I am considering adding a more playful feel through a more scattered layout, as well as adding more graphic or background elements, all while looking to maintain a consistent recognisable overall design. 

Small mood board I have put together to help get a visual sense of the style I would like to incorporate into my own designs. Paying attention to trends and techniques used across poster design in both a music and exhibition settings. Common characteristics found in the posters I have compiled are heavy use of the grid, strong use of typography and implementing abstract graphics and imagery.

I have chosen to redesign the business cards based on feedback. The previous final products lacked any interesting characteristics and have issues relating to the placement and repetition of patterns found in the cascading icon effect, negative space has not being used effectively considering the lack of elements within the design and overall I feel they appear too basic. With the updated designs I have experimented with an offset and central placement of the logo, the icons have been distributed in a cleaner more visually interesting way and I have added abstract and spiral watermarks around the edges of the card to fill some of the space left empty in the previous designs.

Stationary Package