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According to research conducted by top firm McKinsey, cloud telephony software will be the most go to form of communication businesses will choose in the coming years. Most of us know what cloud telephony does and how it helps businesses.

For those who are not familiar with Cloud telephony solutions, it moves all your business communication system to Cloud and helps businesses to send or receive unlimited messages, make or receive unlimited calls through a single platform. Cloud telephony offers flexibility, scalability and secure platform for businesses to interact with customers.

Cloud telephony offers businesses a complete 360-degree view of how their business is functioning through real-time data and detailed analytics. These help marketers gain insights on how their team is performing and also gives transparency to businesses to track their success rate. This helps marketers run their businesses more efficiently. The traditional PBX systems did not give detailed insights about call center performance or agent performance.

Kaleyra’s Cloud Telephony Platform

Kaleyra is a global leader in providing cloud-based messaging and voice solutions for businesses. Known for its user-friendly platform, Kaleyra’s platform delivers close to 3 Billion messages per month and triggers 600 million voice calls a year. With its round the clock support, quick set-up, scalable platform, Kaleyra provides its services across 200+ countries globally.

Kaleyra’s cloud telephony platform is known for its enterprise-grade security and intelligent analytics which makes it the choice of 8000+ businesses worldwide.

With Kaleyra’s messaging platform, it became easier for businesses to gain control over how many messages were delivered and check real-time data on messages delivered on an hourly, daily, weekly, monthly basis.

Kaleyra’s voice platform provides detailed call logs, live monitoring and much more which allows businesses to concentrate on their products leaving Kaleyra to handle its business communication in a hassle-free manner.

Data-driven campaign management

Cloud telephony being the most affordable form to bridge business communication gaps and reach customers faster, Kaleyra provides cost-effective cloud-based messaging and voice platform to its users. Marketers are looking for new and innovative ways to reach their customers and keep them engaged. With the advent of cloud telephony, it became much easier for these marketers to reach customers. But how do they know the success rate of campaigns or know who their target audience is for future campaigns?

Read on to know how does Kaleyra’s real-time data and analytics helps businesses

Kaleyra’s real-time data and detailed analytics helps businesses get the information on campaign success and know who their target audience easily through an advanced dashboard. As mentioned earlier, businesses need to know the success rate of their campaigns. Real-time data and analytics helps businesses in measuring campaign ROI (return on investment).

Data-driven marketing provides marketers with better insights, metrics, real-time data and understands the performance rate of campaigns executed at a very transparent level.

Kaleyra’s real-time data helps businesses to:

Create effective campaigns and identify new audience

Increase campaign ROI by providing micro details on a user-friendly dashboard that gives a complete view of the chosen campaign

Engage the audience by understanding their preferences and providing them with the required information

Gain insights on customers digital behavior and target campaigns to specific audience thereby increasing business revenue

Kaleyra’s Messaging Platform

Kaleyra’s cloud-based messaging platform triggers billions of messages in a month and provides detailed reports on every message triggered through our platform. The user-friendly dashboard provides customers with data on number of messages delivered in just a blink of a second. ElasticSearch has revamped the dashboard completely by making it more agile and super-fast. The open source, Java-based RESTful search engine can search and index document files in diverse formats. In case of server crash, this search engine can easily recover data.

Kaleyra’s messaging platform allows data to be in synced in real-time on an hourly basis. Once the data is synced, Kaleyra’s dashboard shows the number of messages sent. The advanced dashboard also helps businesses to get a complete view on the number of messages sent on an hourly, daily, weekly, monthly basis all in one place. It also provides businesses the information about credits available in their particular account.

Templates, Sender ID etc. configured can also be seen easily on the dashboard. The graphical analysis provides businesses hourly, daily, weekly, monthly view of traffic of messages sent and delivered.

Message Analytics allows businesses to apply filters according to dates, Sender ID, campaigns, average delivery time, number of units and gain complete control over campaign management and track success rate.

Kaleyra’s Voice Platform

Kaleyra’s robust cloud-based Voice platform triggers millions of calls in a month connecting millions of people for 8000+ clients across 200+ countries. With a varied type of voice offerings like number masking, outbound dialing, IVR studio, Cloud contact center etc. solutions, Kaleyra caters to every business requirement helping them achieve customer satisfaction through its ever evolving cloud-based platform.

Kaleyra’s voice platform has an easy-to-use dashboard which boasts of convenience and provides a detailed overview on one single place. With Kaleyra’s dashboard, businesses can now add filter to the range of dates and check the total calls, number of incoming calls received, outgoing calls triggered, total number of messages sent for receiving feedback, etc., call recordings, number of second-billed and much more.

Along with real-time data, Kaleyra also provides graphical analysis about call type overview, daily call report, and the most recent call history. Businesses can download up to 6 months of reports directly from the panel without any intervention required from Kaleyra’s side.

Kaleyra’s Intelligent analytics gives businesses a detailed overview on live calls, number of agents online and the number of agents busy. It also shows the call location and call details. Kaleyra makes it easy for businesses to track call center performance by showing details on agent analytics. Managers can check by call type and select agents individually and get detailed reports and recordings of a particular agent, and number of minutes taken by agent to solve each query. This helps businesses to keep monitor and enhance the productivity of the agent thereby improving customer satisfaction.

Agent performance tracking was never this easy before. Kaleyra’s intelligent analytics allows businesses to check agent performance by selecting agent number which will give detailed real-time data on the total number of calls answered, minutes spent on incoming calls, number of outgoing calls, missed calls details, and also call failed details. Call Summary further breaks these analytics in count and status along with a percentage of calls handled both incoming and outgoing.

Kaleyra focuses on improving their products continually to help businesses enable smooth communication with their target audience. With Kaleyra’s intelligent analytics, Businesses can now get a complete picture on customers’ preferences and cater to their needs accordingly thus driving revenue through the roof.

Are you a business looking to grow with real-time data? Then reach out to us atwww.kaleyra.com and schedule a live demo to see Kaleyra’s platform live in action. Drop us an email at [email protected] or contact us on 080-40275555 to start using our services today!

SMS messaging has become an integral part of modern-day communications; there are over five billion mobile phone users across the world, sending approximately 22 billion text messages each day. 

While the simplicity, ubiquity, and instantaneous qualities of SMS have driven its popularity, its future growth will require something massive in functionality. Even though SMS has a whopping 98% open rate, it was created for simple communication. 

Modern-day consumers are looking for a richer, more interactive messaging experience with value-added features such as read receipts, high-resolution audio/video sharing, mapping directions, and much more. To stay relevant in the market, messaging providers need to deliver a robust, integrated service that offers seamless sharing of multimedia content and streamlined connections to other mobile applications. 

This is where Rich Communication Services (RCS) messaging comes in. RCS is a next-generation messaging platform that is on track to replace traditional SMS eventually.

It is significantly more immersive than the current day’s SMS offering. RCS allows users to take advantage of capabilities that were previously exclusive only to OTT messaging apps. 

In addition to all of the features users expect on a messaging app, including group chat, real-time typing indicators, read receipt, and the ability to send audio and video messaging, RCS also takes the experience one step further by limiting the cumbersome process of toggling between apps. 

With RCS, the native messaging suite becomes a place where users can do everything from booking a flight ticket, ordering a pizza, and shopping online. 

The benefits of RCS Business Messages are mainly these: increased conversions due to real-time interaction, boosting the customer experience and encouraging interaction. We can say that rcs is the future of sms.

How Does RCS Benefit Businesses?

RCS is industry-agnostic and, therefore, can be used across many business verticals, including small and large enterprises, across the globe. RCS has opened a new horizon of opportunity for businesses to reach end-users in a powerful new way. Brands ought to leverage the channel to redefine customer engagement. 

Here are three vital benefits that modern-day businesses can enjoy using RCS messaging.

1. Drives conversions with frictionless engagement

RCS turns a user’s native messaging application into a platform for richer, more interactive conversations with businesses. Because RCS communicates directly with other mobile applications and was designed to incorporate embedded rich media content such as coupons, maps, or videos, businesses can use “rich cards” to share high-value content directly within the messaging window. 

Businesses can also provide users with a choice of pre-programmed responses that they can access by tapping a “QuickReply” button, making it easy for them to complete a conversation with your business. 

These seamless content delivery and communication tools increase user engagement and the likelihood of the user completing the desired action, such as visiting a brick and mortar store, watching a branded video, or cashing in on a coupon. 

2. Creates fully branded experiences that customers trust

Unlike traditional SMS messaging, where your business shows up attached to your phone number or shortcode, RCS messages allow you to add your business logo and brand colors to the chat window. RCS also offers verified sending, so customers are protected from phishing and feel confident that the message they receive is coming directly from your business.

3. Provides real-time analytics for campaign optimization

Businesses need to constantly track their campaign metrics to know if their communication strategies are effective. It is the only way they can maximize customer engagement. However, this has been a challenge with SMS messaging, as there is limited data on the way consumers interact with messages.

With RCS, optimizing communication campaigns becomes easy. Businesses can see when a customer reads a message, begins to type a response, and clicks on the information their business has shared. 

This allows brands to get smarter insights to determine leaks in the communication funnel and optimize messaging for maximum readability and customer engagement. 

How can brands use RCS?

With RCS, businesses can seamlessly communicate with their customers by delivering rich and contextual messages. It also lets businesses send branded messages with the company logo and other business-related information along with a verified badge so that the recipient knows who the sender is.

As a result, businesses can deliver a hyper-personalized customer experience in customer care, sales, branding, marketing, and advertising without the need to develop a standalone product. RCS has the power to transform business communications between enterprises and customers.

RCS can enable enterprises to send notifications like important alerts, OTPs, QR codes of e-tickets, product catalogs, offers, etc. Additionally, it can be integrated with a chatbot to initiate two-way communication flows like inquiries, customer service, feedback requests, bill payments, and online ordering, among others.

RCS messaging is a universal communication channel that can benefit industries like retail, tours and travels, hospitality, entertainment, healthcare, and many more. It can be molded as per the requirement of each of these industries, thereby making the entire communication process a fulfilling experience.

Examples of brands using RCS to strengthen their customer engagement

Here’s a classic example of how Subway, the world’s largest fast-food chain, promotes Sandwich deals via RCS messaging.

Subway wanted to establish a personal connection with customers and increase engagement and sales. The brand decided to embrace RCS messaging and conduct an A/B test to see if it yields better results than their traditional SMS messaging campaigns.

Subway conducted A/B testing, with one audience group receiving the offers via SMS and the other via RCS. The content remained the same, but the RCS version included the brand logo, product images, and buttons.

Subway ran two offers. The first week they promoted their popular sandwiches for $11.99. In the second week, it was a $20 meal deal.

Outcome: The RCS messaging campaign was a huge success. The conversion rates were 140% higher for the RCS promotion than for the SMS promotion. 

Here’s another example of how Fintonic, a Spanish Fintech company, tested RCS messaging and found success with it.

Fintonic faced the challenge of convincing new customers to link their bank accounts during onboarding. Using RCS Messaging’s rich media capabilities like videos and images, Fintonic could educate its customers about the safety of linking their bank accounts.

The brand ran two RCS campaigns. The first campaign focused on customers who had downloaded and registered for the app but hadn’t used it yet. Another campaign was sent to existing customers who had not linked their bank accounts. Both campaigns offered similar information and resources meant to educate customers.

Fintonic compared the customized RCS messaging campaigns with similar messages delivered by email, SMS, and push notifications for more than four months. For all campaign types, a conversion was defined as a linked bank account in the app. The RCS campaigns were sent to everyone who had the capability enabled on their devices.

Outcome: For both the campaigns, RCS messaging had a 15% conversion rate, which was 2.5 times higher than SMS, and three times higher than push notifications and email. Fintonic’s business goal of offering personalized loans was made possible with the growth of linked bank accounts. Fintonic also used the data from the RCS Business Messaging interactions to identify opportunities for future customized messaging, such as flagging customers without a bank account.

In Summary

RCS messaging is the future of business communications, and many companies are already implementing RCS in their workflow to enhance customer service. RCS offers several benefits that have helped it become popular with B2B and B2C businesses alike.

RCS corporate messaging takes interactivity to a new level. Messages play a major role in the business of communication.

If you want to stay ahead in the game in terms of marketing, you must start using RCS messaging now. It is a way for your business to communicate with customers on their preferred device and will give you an edge over competitors who haven’t caught up yet. 

Have any questions about how this technology can work for your company? Let us know! We will be happy to help you with your communication strategy so that you don’t fall behind as other businesses embrace new technologies like RCS messaging.

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