USE YOUR WHITE PRIVILEGE FOR CHANGE | THE INCLUSION RIDER: For the past year, Iâve been finding ways to integrate the anti-racism work thatâs most important to me into the influencer projects and campaigns I participate in, and have learned muchâand been deeply frustratedâalong the way. I feel, more often than not, that influencer events, trips, and panels are awash in a sea of homogeneous whiteness. And for the most part, brands, organizers, and PR companies are slow to change. So last month, I began working on a post to introduce my fellow white influencers in the food and wellness worlds both to the questions Iâve begun asking companies and organizers, and to the idea of an inclusion riderâthe very same thing that Frances McDormand shouted about at last yearâs Academy Awards, in light of #TimesUp and #metooâwhich would demand greater inclusivity in influencer campaigns, panels, trips, events, and more. â˘
This weekend, I stumbled upon an experiment that writer @ajabarberconducted to see how brands would respond to her as an influencer and a WOC (woman of color). In its (disappointing yet unsurprising) aftermath, two other bloggers took action: @sheflourished_ created the hashtag #influenceinclusivity, encouraging white influencers to call on brands and PR companies to do better, and @vixmeldrew went ahead and did the damn thing: She edited Stacey L. Smithâs original inclusion rider (from USCâs Annenberg Inclusion Initiative) for use by influencers. â˘
CALL TO ACTION: If you are a white influencer, please click the link in profile, learn up, and take action. The tools are being *made available to you* to transform the way business is being done, to use your white privilege to create profound change in the food and wellness industries, and beyond. Please use your privilege, your influence, for good. #influenceinclusivity â˘
Share widely. Call on other white influencers to take action and share in kind. This is your moment to show up and use your white privilege for something other than taking up space. GO. I believe in you!