Jeordan Legon - Digital Strategy

Moneyball quotes

Inspirational quotes from the Moneyball movie

See any parallels to digital strategy implementation?

1. People are overlooked for a variety of biased reasons and perceived flaws. Age, appearance, personality. -- Peter Brand (Paul DePodesta)

2. First guy through the wall, he always gets bloody. Always. -- John Henry, Owner Boston Red Sox

3. This is threatening not just a way of doing business but, in their minds, it’s threatening the game. But really what it’s threatening is their livelihood. It’s threatening their jobs. It’s threatening the way that they do things. And every time that happens, whether it’s a government or a way of doing business or whatever it is, the people who are holding the reigns and have their hands on the switch, they go batshit crazy. -- John Henry, Owner Boston Red Sox

4. When you get the answer you’re looking for, hang up. -- Billy Beane

5. When your enemy’s making mistakes, don’t interrupt him. -- Billy Beane

Top 25 Direct to Consumer Marketer of the Year 2021

Thanks to the Direct to Consumer (DTC) Perspectives Pharmaceutical Marketing Conference for naming me among the 2021 Top 25 Marketers of the Year. Honored by the recognition and grateful to Alnylam for supporting cutting edge marketing.

Pharma improves engagement with healthcare providers during pandemic

As a result of COVID-19, pharmaceutical companies are changing how they engage with healthcare providers (HCPs), which is helping HCPs better serve patients, according to findings of an Accenture survey of 720 general practitioners, oncologists, cardiologists and immunologists globally.

Most HCPs surveyed said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. 61% of HCPs said they are interacting with pharma sales reps more during COVID-19 than they did before.

Pharma companies are also helping patients understand where they can access labs, infusion centers or imaging centers and offering solutions to HCPs and their practices so they can more easily afford and keep stock of therapies.

AI-powered healthcare isn’t without pitfalls, but its potential is vast

Algorithms are poised to change everything about keeping people healthy—including patients who might never have the opportunity to see a human doctor. The vast potential of AI-powered.

The internet is splintering

The utopian idea of the #internet was that it would help tear down national boundaries, but tech watchers have been warning that it could instead build those barriers even higher. That vision, often called the "#splinternet,” is more real now than ever.

Here’s what happens every minute on the Internet in 2020

As of April 2020, the internet reaches 59% of the world’s population and now represents 4.57 billion people -- a 6% increase from January 2019. This trend is only accelerating as a result of the COVID pandemic. Here’s a terrific infographic showing what people are doing when they log on. Healthcare content is growing on most of these channels.

Meeting Geneticist and Molecular Biologist Phil Sharp

Chosen as one of 10 ELITE 2019 Digital Crusaders by PM360 

Grateful to be named a “Digital Crusader” as part of PM360 magazine’s 5th Annual ELITE Awards.

Digital health transformation – Is it worth it?

Deloitte predicts that by 2020, healthcare spending in the US will exceed $8 trillion, with a significant portion of that going to digital transformation. So the real problem is not identifying the obstacles—we’ve heard them all before— but in figuring out how to make sure that these investments are delivering a significant return, the first step to overcoming the obstacles to adoption.

Know your Chinese social media

Check out this helpful guide to important Chinese social media sites, including WeChat, Weibo and more.

FDA approves drug that targets cancers based on DNA

This is an exciting step forward for precision medicine. 

Google’s Pixel Buds are able to perform real-time translation

Google presented their new headphones, the Pixel Buds, which can translate realtime conversations in 40 languages. 

This is another step forward for artificial intelligence. Unfortunately, the translation feature will only work if you have the new Pixel Buds and Google’s new Pixel 2 smartphone. 

But fun to see tech delivering a real life Babelfish, the fictitious alien fish that performs instant translations in The Hitchhicker;s Guide to the Galaxy.

Facebook reaches 2 billion users a month -- 63 percent of everyone with internet

That means more than a quarter of everyone on the planet visits Facebook at least once a month. And that mammoth audience has impressive engagement. The average user spends about 50 minutes a day liking, commenting and sharing on the platform.

A former Google data scientist explains why Netflix knows you better than you know yourself

What happens in an Internet minute?

Fascinating infographic by @lorilewis and @OfficiallyChadd showing what happens in an Internet minute. The digital revolution continues accelerating.

More than a million YouTube views of our video about bacteria 

Kudos to the Harvard Medical School team. Our video about the evolution of bacteria just surpassed 1 million views on YouTube. This is on top of the 20 million plus views on other channels.

How China is changing your internet

If you’ve never seen what China’s WeChat app can do, watch this. The amount of data WeChat accumulates about users and could potentially share with the government is astounding.