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Sorry, Harvey Nichols

Macbook Air Sleeve by Charbonize http://owl.li/r3dbu http://ift.tt/18c3Hu7

A non-profit organization that provides underserved children and families with art programs—has asked 45 top creatives to each design a letter or symbol in the alphabet, creating a brand new font that would be used in its new branding. Featuring the work of well-known designers, illustrators, artists and typographers, the line-up for the project includes impressive names like Michael Beirut, Diane Von Furstenberg, George Lois and brands such as Warby Parker. 

Pencil Post by Chloe Galea / chloegalea.com

2050 ml of this versatile gourmet sauce comes packaged in a two sided, hand screen-printed, 90 GSM recycled paper wrap including serving suggestions and an awesome burger recipe.

J. Hornig | Moodley Brand Identity | The Dieline Moodley Brand Identity redesign J. Hornig coffee brand to focus on their growing future by using simple typography and abstract elements. “For 100 years now, J. Hornig has been bringing delicious coffee to Austria. It’s a popular family-run business with traditional roots. Nevertheless there’s no better time than now to “restart” the brand. To focus on the future and to stop following the trends of the past few decades. J. Hornig still knows how coffee tastes best: Black, natural and home-made. It’s the essence that counts most. And the pleasure when roasting coffee.” "The brand has a simple appearance, with abstract elements and emphasis is placed on the substance. After all, it’s really about the coffee. The new brand represents a good ambience and comfort – in other words it’s for pleasure. For the pleasure of enjoying your own little coffee moments. The brand positioning is made possible by bringing the craftsmanship to the foreground whilst letting the tradition behind it come to life. Even so, one moves with the times. The entire appearance of the brand should be unmistakable. The use and choice of font, colour and format conform to specially defined design principles."

From North | Mikael Kivelä | The Dieline Designer, Mikael Kivelä, created the branding, positioning, packaging and name for a jewellery brand and goldsmith factory located in Finland. The company was found by a well known designer in the 1970’s and his, then apprentice, now master smith is continuing the production at the factory in Turku. His approach was to created a industrial look with an minimal grace.

Malet Thibaut

The Companion Ale | Sputnik | The Dieline Last year Sputnik ‘s team decided it was time to do a little work for themselves. “We know it’s not common for a shop like us to toot our own horns, but we had a blast dreaming up our first personal project: The Companion Austin Pale Ale.” Brewed by Weaver Brew Co. in Houston, TX, The Companion Ale represents a lot of what Sputnik stands for: lasting relationships and dilligent craft. Through the process of building this project, they learned a lot about who they are and the types of projects that energize us. "Just like a good friend, it’s not often that you come across a brew as friendly as The Companion. With more hops than a jack rabbit, The Companion is guaranteed to awaken your senses and knock the dust off any dull conversation. Just like an old friend, The Companion Austin Pale Ale is the perfect compliment to whatever journey you’re on. We here at Sputnik are all about having partners for the Journey. The word Sputnik (which we think is Russian) means ‘Fellow Traveller’. We believe wholeheartedly that building brands isn’t about one company providing a service for another but rather growing like a friendship over the years. We’re not interested in turning over tables and moving on to the next town. We’re interested in the long haul. Thanks for being our Fellow Travelers.”

By Designlust

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Coca Cola’s Chill Activated Can and Sixer | Coca-Cola Company | The Dieline Coca-Cola  just released two new packaging projects at the 2013 NACS Show - The Chill Activated Can and Sixer. The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative packages for Coca-Cola fanatics!

Amouria Jewelry branding by Dima Tsapko