Final Reflection / Rationale
Overall, I believe He'll Be Right is a successful Integrated Awareness Campaign for raising awareness about the struggles of Male Body Image.
He'll Be Right's goal is to raise awareness about the struggles of male body image with a unique aesthetic and a neutral voice and tone. Through my research, this is what set my campaign apart from the rest early on.
I think the visual identity was something I struggled with, but was largely successful by the end of the project. The minimal aesthetic with a neutral colour palette was something that I struggled with to find a balance, (with the male body image context) but worked out by the end of the project because it is unique amongst body image campaigns.
The collaterals were successful because they cover a large range of both physical and digital/online formats. The goal of social media promotion with collateral to go alongside was probably the most successful part of the campaign because of how connected they were with each other. Social media was also successful because, especially with lockdown, it can be easily spread through sharing, word of mouth, and more. Then He'll Be Right Magazine was an addition that added more uniqueness to the campaign as there isn't another magazine out there that talks about what it talks about.
The document layouts was something I struggled a lot with as well, as I went through a lot of iterations and versions for finalizing. A lot of it became nitpicking to make it perfect, especially with the formatting of the pages, but I think it was worth it in the end.
In conclusion, I think HBR became a successful campaign that has changed a lot from its original idea of a comedic focused campaign. The neutral route in combination with the illustration style changed the whole thing around into what it is now. I believe that it is clear and concise, with diverse, appealing collateral to back up its aesthetic.
