The college football team in a mountainside town that has a lot of dairy farms. The water source used for the cattle, pumped full of stimulants and hormones that promote milk production, libido, and fat production, is inadvertently mixed into the reservoir.
Nothing much happens at first. The football team has a winning streak; their coach keeps them hydrated with fresh water and encourages them to drink milk both as a proud member of the town but also for their bone strength on the field. For celebrations the coach takes the team to eat feasts at a burger joint that prides itself on local product. Each teammate is encouraged to eat at least two or three dripping double cheeseburgers and they even have eating contests between teammates.
The first change other than a bit of chub is the sensitive tits. One day, one of the teammates is flushed red as he’s changing, too tuned into how his chest is burning– one nudge is all it takes for a fat bead of milk to drip out.
The libido comes next. It becomes a habit and shame for that teammate to pump his pecs into the changing room toilets before changing, but as he comes out he starts noticing how his fellow boys have started to round out. Muscular but increasingly being coated in fat, with rounded pecs and swollen nipples just like him.
He gets ridiculously hard at the sight. He didn’t even think he was gay, but he can’t help it. He really can’t.
The shame of lactating and needing to milk himself in the stalls becomes a guilty pleasure after he realizes jerking off alone doesn’t bring him to the edge. What does is playing with his chest as he’s doing it. Now, when his chest gets too full, he’s immediately hard, and his body is already digesting everything from the active frenzy masturbating has turned into. He becomes hungry too.
He craves dairy. He drinks his own milk. He craves meat. He packs his bag with meat and cheese sandwiches. He craves grease. Those sandwiches are soon replaced with a bag full of burgers from that place down the road. A massive order, sometimes featuring breakfast. He’s thirsty after from the sweat and salt. He chugs water and moans when his stuffed belly bloats more.
His teammates have similar revelations. Two get together and become fuck buddies. Presumably the only ones that do at first. Groping leaking tits, ass, and other fat parts leave them moaning long and low, nearly moo-like over time. They drink from each other’s tits and cock. They feed each other and kiss. Makeout, even.
A third catches them and spurred on by each other’s presence, they have enough bravado to ask him to join them.
The team continue to pile on the weight. With more weight comes more appetite, more libido, more milking.
It’s an endless cycle. The whole team becomes in on it. They spend more time together outside of games (that aforementioned winning streak is long lost and burger feasts become a condolence event instead of a celebratory one… they now eat eight times as much as what they originally did; their coach pays out of pocket), they go back to each others dorms or homes and fuck and feed each other. Anything from two to the whole team. Roommates and parents alike are worried and astounded.
The whole team becomes a herd of boycows, ridiculously horny and milky and hungry. And the best part? Each and every one of them fucking love it. Any help that’s offered is rejected immediately.
Why would they want anything else other than this?