IPLOOK Releases IMS R2.1.2, Expanding Carrier-Grade Value-Added Services with MCN-AS, CMA-AS and VMS-AS
IPLOOK has released IMS R2.1.2, the latest version of its IP Multimedia Subsystem (IMS) platform. The new release introduces three Application Servers—MCN-AS (Missed Call Notification), CMA-AS (Color Ringback Tone), and VMS-AS (Voice Mail System)—expanding the platform beyond core voice capabilities into a more comprehensive carrier-grade communications solution. By integrating essential value-added services into a unified IMS architecture, the release enables operators to enhance subscriber experience while creating new revenue opportunities.
As telecom operators continue modernizing their IMS networks, delivering reliable voice services remains a fundamental requirement. At the same time, growing subscriber expectations for richer and more personalized communication experiences are driving demand for differentiated services. IMS R2.1.2 is designed to address both priorities, allowing operators to deploy, manage, and scale core voice and value-added services on a single platform with greater operational efficiency.
Expanding IMS Value-Added Service Capabilities
One of the key additions is MCN-AS, which helps ensure subscribers never miss important calls. The application automatically detects missed calls caused by unreachable, busy, or unanswered conditions and sends notifications once the subscriber becomes available again. By keeping users informed in real time, the service improves communication continuity, enhances customer satisfaction, and encourages greater service engagement.
Complementing this capability, CMA-AS enables operators to offer personalized audio and video ringback tones, transforming a routine calling experience into a customizable service. With flexible media orchestration, operators can easily introduce premium content, enterprise branding, promotional campaigns, and other value-added offerings, creating new monetization opportunities while contributing to higher ARPU.
Completing the new service portfolio, VMS-AS delivers a unified carrier-grade voice mail solution. Voice messages are securely stored and can be accessed across multiple devices, while SMS or app notifications keep subscribers informed wherever they are. The result is a seamless messaging experience that enhances service continuity without increasing operational complexity.
Designed for Carrier-Grade Deployment
Beyond expanding service capabilities, IMS R2.1.2 also delivers significant enhancements to platform reliability and day-to-day operations, helping operators simplify deployment and maintenance in production networks.
The release introduces improvements across health checks, logging, configuration management, alarm handling, SIP tracing, and performance statistics, enabling faster fault diagnosis, easier system maintenance, and more efficient network operations.
To further support carrier deployment requirements, IMS R2.1.2 expands lawful interception (LI) capabilities, providing a stronger foundation for regulatory compliance. The release has also completed extensive validation, achieving service success rates exceeding 99.96% across both core voice services and newly introduced value-added service scenarios.
With IMS R2.1.2, IPLOOK continues to help operators evolve their IMS networks from traditional voice infrastructure into a service innovation platform. By combining carrier-grade reliability with integrated value-added applications, the platform empowers operators to deliver richer subscriber experiences, strengthen customer loyalty, and drive sustainable business growth.












