Sitting around my grandparentsâ kitchen table, eating a grilled cheese sandwich, I started the interview.Â
âDo you remember any signs or billboards you saw out the car window while traveling?â I asked. My grandma heard the word car and immediately remembered something absolutely vital she had to tell my aunt about, so she twisted in her chair to look into the living room. My grandfather shook his head fondly and began to answer for her.
âThe only ones we really remember is the Burma-Shave ads,â he replied. My grandmother was still turned around, discussing her car with my aunt. âThen again, you gotta remember, her parents never owned a car.â
âNope. And my parents didnât own a car until after World War II,â he continued, âand we were never on the road before then. But Burma-Shave was still around after then.â
Taken from:Â âhttp://acoustictalk.proboards.com/thread/31149/burma-shave-signsâ
âDid you guys have, like, ads painted on the sides of buildings?â
âOh, yeah! I remember seeing them... I donât really remember anything earthshaking about them. There are still whole lot of them around downtown. You drive down, uh, Shaw Avenue from Grand, and thereâs several of them on the walls of buildings there. If you, uh, basically, if you look hard enough youâll find them on the walls in the city. If you find- well, Iâm sure thereâs a list of them somewhere.â He looked around the kitchen, and for a moment I thought he meant he personally had one, hidden behind the sugar jar, but then he continued. âYou know, people study those things, and, uh, I know there were some I knew, but offhand I cannot remember what they were. One was for brain sandwiches!â
âBrain sandwiches?â I scrunched up my nose at his remark.
âBrain sandwiches! Thatâs quite a delicacy around town for some people!â His voice took on an almost scolding tone, as if he couldnât believe I could be disgusted by brain sandwiches.
âWhat brains?â I asked. âLamb?â
âWhat kind of animal brains?â
âPig, I think. I think they were all pig brains, but I donât know.â
Taken from:Â âhttps://onestylishlife.wordpress.com/category/art-design-photography-graphics-ads/â
At that point, my grandmother turned back around and started talking about Burma-Shave signs. My grandfather sent me a look, and then said, âYes, Marie, we know. We already went over that.â
Unphased, my grandmother continued. âDid you play any travelling games that involved road signs?â She read off of my printed sheet of questions. âNo. Do you remember any road sign posters? No.â She hummed while reading through some more questions before finally finding one she deemed answerable.
âPropaganda posters! War bonds, rationing, troop support...â
My grandfather interrupted her, saying, âOh, they were very very prolific during World War II, but they all went away after that. Everything that was for sale was related to World War II type stuff. The most memorable one was the slogan for Lucky Strike cigarettes. âLucky Strike Green has gone to warâ. Whatever dye they used to make the green that their cigarette packages were wrapped in was necessary for war. So they turned their packages white with a red bulls-eye on âem.â
Taken from:Â âhttp://nosceipsum.blogspot.com/2005/11/lucky-strike.htmlâ
âAnd,â my grandma said, âin our day, uh, people questioned stuff. And it wasnât like it is now, where they question everything, and they protest everything... we didnât have that growing up. We accepted what they told us in school, we accepted what our parents told us. We didnât go out and protest like now. Everything is more open now. Especially with the presidential campaign. Back in our day, we talked about it, but people didnât argue about politics like they do now. My dad owned a barber shop, so we could not talk politics. I mean, he had both republicans and democrats for customers, so we could not distinguish.â
âDid they print political ads in newspapers and things?â
âOh, yeah. They used any means that they could to get it out there, but I think that local committee-men, back then, I think they controlled it a lot better. They made sure if there were labor problems, they took care of it with the employers.â
Trying to get back on track, I nodded and moved on. âDid either of you have posters in your bedroom growing up?â
âNo,â my grandmother shook her head, âI didnât, and he didnât either, but we lived in rented quarters.â
My grandpa nodded sagely. âIf you did damage to property, when you moved you were gonna get a bill for it.â
âDid you ever go to, like, friendsâ houses and they had posters hanging up?â
âNo, most of our friends back in our day rented their homes too. Well, a few of my girlfriends owned their own homes, but... When we were growing up, the haves owned the houses and we just rented them.â This was, apparently, not a concise answer. My grandparents ended up explaining the entire layout of their neighborhood, as well as describing the people who lived in which houses, who owned their houses, and, in some cases, how theyâre doing nowadays.
âDid your parents hang up art or anything?â I asked. My grandparents have pictures of Biblical figures, paintings of Italy, and cross-stitched quotes lining the walls of every room of their house.
âMaybe, I donât know, two pictures at the most.â My grandfather answered. My grandmother only shook her head, saying the only thing her mother hung up was a crucifix and pictures of relatives.
âDid you guys read catalogs?â I asked.
âYeah, we did. We looked at, uh, the styles of clothing. Because we only bought the furniture we could afford.â My grandma didnât elaborate more, so I moved on again.
âHave newspapers changed since you guys were little? Like are there more ads or anything?â
âI donât think theyâve really changed,â my grandma responded.
My grandpa added, âThey still heavily relate to good looking girls. Thereâs a lot more exposure of body parts- theyâre different in that way.â
âBack in our day, they didnât advertise, like, panties or bras, or menâs undershorts, or shirts. That was more, you know, personal. Well now, they have bras and everything all over the newspaper and everything... and TV.â
âA sheet manufacterer probably ran the most outrageous advertisement. It was published in menâs magazines.â
âWhat was it?â I asked.
âIt was an Indian woman in a teepee with the caption âa buck well spentâ.â He answered.
âDo you ever feel like you just canât get away from advertising?â I asked.
âNo, I donât think so- I just go get up and get a drink, or read the newspaper. Sometimes Iâll use the restroom.â My grandma responded. Distracted again, she asked me if I wanted anything to drink and then got up to get me a glass of ice water.
It seems that although advertising has gotten less conservative over time, my grandparents donât think it is any more prevalent than it used to be. Although, they do miss the Burma-Shave ads.