instantlycathy

An unused design for the first page of my portfolio presentation. In the end I decided that the colours were too strong and that they would overpower the portfolio pieces themselves. So I redesigned the presentation to have a lighter touch (you can see it in my blog) however I do still like the image of the lily breaking down into pixels and might use it for something else. 

Part of a portfolio presentation to showcase my work. Images are the first and last pages and some detail. I used a colour swatch motif and a grid formation to show each piece of work to its best advantage. On the first and last pages I introduced an original pattern to invigorate the text. 

A poster for the NHS involvement Centre, animated gif for social media and a postcard design. The work is still in progress so the images and text are samples rather than the real experiences that will eventually be featured. The brief was to develop materials to encourage service users to share their experiences, both good and bad, of the NHS in order to improve the overall care. Existing materials used a sky and grass background so I took that aspect but moved away from the more corporate imagery to make the materials more friendly and cheerful. The design began with clouds and developed into a hanging mobile to reinforce the message that the process of change and improvement starts with the experience of the service user. 

Well - it has landed! My new brand. Expect to see it plastered everywhere, tumblr, instagram, pinterest notebooks and even possibly on manicures! Hope you all like it. 

Tri fold business card for a photographer. The card is a bespoke size arrived at in discussions with the client who wanted the card to be easy to tuck in a pocket but give as much room as possible to showcase his work. We agreed on a tri-fold card that, when folded, is the same size of an average mobile phone. The photographer specialises in candid portraits where his aim is to capture the true likeness of the subject. He wanted a business card with a light touch showing his work to the best advantage but he also wanted to use it to expand into the wedding market. So I chose images that used soft pastel colours and complimented these with a soft grey blue back. The circle graphics are lightly applied and can be used as a watermark to protect his copyright. 

Design and print for an invite to a camping birthday party. The print is double layered as the tent flaps open to reveal the details of the party. The design has also been converted into an interactive gif for social media invites. 

Logo design for Mona Hallam in her new venture as a life coach. Mona wanted a logo that reflected the personal growth and fresh thinking that her services as a life coach could help her clients achieve. The grass motif will be expanded for use on her website and on stationery as her business develops. 

Sherwood Art Week 2016 brochure, posters and leaflets. Working with the SAW committee to design and compile the programme of events for Sherwood Art week. The cover illustration is by Corinna Rothwell and the brochure and poster designs were based on the illustration, using the colours and graphic style throughout. 

Logo designed for a e-liquids company. The product is pure and quality controlled and so the client wanted a wanted a logo that was simple and elegant to reflect the nature of the product. The client was very happy with the logo and said “you have brought my ideas of the product to life”. 

Firth and Scott report cover and business cards. We also designed and had installed the shop signage and window graphics. 

Work to design and develop the brand of BSP Consulting. We initially started by resigning the logo, then went onto the stationery. We then designed booklets, folders and report covers. We designed posters and signage for all the new premises and have been producing a quarterly newsletter for both print and electronic formats. Our involvement has contributed to the growth the company from 1 local office to 5 regional offices and a practice that works nationally and holds many local government contracts. The folders were designed to hold the booklets and a business card and were die cut to show the booklets and design from the front cover. The folders and booklets were printed with a matt laminate and a spot UV vanish. 

2015 Christmas card design. Designed in illustrator and cut on a Silhouette Cameo. 

Excerpts from a Powerpoint display for primary school aged children on the dangers of fireworks. The display was designed for teachers to be able to deliver in a classroom setting without it needing a trained firefighter to be present. Contrary to popular belief there is not  big rise in incidents in November, however the public perceives it to be dangerous and is keen to engage with Nottinghamshire Fire and Rescue Service for safety information at this time. 

Additional materials to complement the values video (see below). A range of posters and icons were developed to reinforce the values messages.

Certificates, certificate folder, invite and booklet for the awards ceremony, one of the most important events in the Nottinghamshire Fire and Rescue Service calendar. The event celebrates staff and members of the public who have performed acts of bravery and excellent service to the community. The new design was created to follow the new branding but also to offer a cheaper alternative to presenting the certificates in frames. The folders still needed to appear as good quality and were die cut and printed with a matt laminate to give a quality feel. 

‘Fit for the kit’ video to be used to promote fire fighter vacancies through social media.