BertOwens Blog

The internet is an ever evolving place so to keep up a site should also be subjected to change periodically, this periodic change is known as site Migration.

Generally site Migration has an tendency in creating a loss in revenue and traffic and it is impossible to entirely migrate without losing any traffic or revenue, however this can be avoided if every single step is well planned and executed. 

Why you need pinterest for business?

SEO in local business can be complicating with limited finances and resources but according to google four in five consumers conduct local searches, a lot of these local searches originate from non locals searching for local business and these are potential customers looking for a product or information so local business can profit enormously from positioning in local search results and you can top these local search results.

Being mobile compatible

According to a study 95% users use their smartphones to conduct local searches and 70 % of these users call directly from the Google search results and these could be potential customers looking for a product within the local territory and also Google is taking a major step by taking ranking signals from mobile version of a website.

Making your business site Mobile friendly is vital to rank top in local searches with optimized content and a responsive design the visitors of the site can turn into loyal customers, a fluid design which adopts to any screen size is the pivotal factor to get noticed by both Google and the users.

Saviour called Google my business

The prominent way to get noticed among plethora of other businesses is to set up a Google my business account by descriptions of your business, high quality photos of your products and your timing and contact information by doing this you’ll make it easier for potential customers to find you and story of your business.

Google will place your business among other local searches and without any additional efforts your business will get the exposure and visibility it needs but your site needs to relevant, consistent and accurate a positive review from a considerable amount of users can positively impact your site’s rankings and make you stand out.

Landing is launching

The architecture of your website is everything because that is the first thing the users sees and experience when they enter into your site an initial impression can go a long way it may break or make your relationship with the user, this field requires more attention and resources than any other.

Keep your design clean and simple and the overall structure organised, design a dynamic site template by having specific location for each pages, high quality images or graphics a relevant and useful content and user reviews or citations can also help and keep updating your site’s content regularly as the web is an ever changing place and understand what the user desires and design your site in accordance with the current trend and advancements.

The Final Thoughts

Text ads are one default type of ad format that you can create with Google ads. Ads can be promoted in google by using other formats like videos, images, digital ads and so on. Every ad format has its own advantages and disadvantages. Google ads can be run using a google ad account or by using the same campaign. Here we have listed below, few ad formats available in Google Ads account.

1. Text ads:

Text ads include only words which have three parts- a headline, a display URL and, a description text.  Google text ads appear across search Google network which includes search networks, display networks, etc. They are labeled as advertisements which help the viewer understand that it is a paid promotion. Text ads reach the customers very quickly and are easy to maintain.

2. Responsive ads:

Responsive ads appear as a small text ad or as a large image ad where their size and appearance gets automatically adjusted to fit the available space. Responsive ads are being replaced by responsive display ads. Simply upload your image with headline and description and the google will automatically generate the ad to be shown in the display network. Google display ads can be easily optimized which helps to reach a broader audience thus saving time.

3. Image ads:

An image ad provides featuring information about your product, service or business. When the viewers click on your ad, they will be directed to your website. Image ads are static, animated or flash formats and they can appear on a web page as well as on the other places in display network. Also, Google’s free tool- ad gallery can be used to create an image from the inbuilt templates.

4. Video ads:

You can create compelling video ads to engage your customers in YouTube and other partner sites. Video ads are hosted on YouTube whereas these ads can appear across other video partner sites. Google’s video ads give you the freedom to customize where the videos can be run longer than 30 seconds. Customization of videos helps you to experiment with different formats. Video ads also help to reach a broader audience.

5.  Product Shopping ads:

Product shopping ads include information about a product such as an image, title, price, and link to your store. The information is then submitted through a linked Google merchant account. These ads can also be enhanced using other Google services like merchant promotions and trusted stores. The appearance of these ads may vary depending on the display option of the device which includes automatic cropping to focus more on the product.

6. Showcase shopping ads:

This ad format includes information on several related products where you can advertise a specific brand or introduce your product with a special selection of products. These ads appear when people search for general products rather than specific ones. This ad type can be created along with shopping campaigns, and they appear on Google Search, Google Shopping, and Google Search Partners.

7.  Call-only-ads:

Call-only ads encourage people to call your business directly. When a customer clicks your ad, it initiates a call from their device to yours.