DAME JULIE ANDREWS LAUNCHES HER FIRST FRAGRANCE: DAME JULIE No 1
Practically perfect in every spray
London, UK – 31 March 2025 — Legendary performer, bestselling author, and all-round global treasure Dame Julie Andrews has unveiled her latest act—this time, in a bottle. Say hello to DAME JULIE No 1, a debut fragrance that captures the grace, wit, and unmistakable Britishness of the Dame Commander herself.
Crafted in collaboration with boutique fragrance house PJV Parfumerie, DAME JULIE No 1 is a scent as refined and surprising as its namesake. Top notes of English rose and violet give way to a heart of edelweiss, chimney soot, and Genovian pear. The base settles into a comforting blend of lilacs, PG tips, and the faint whiff of a well-thumbed playbill.
“I wanted something that reminded me of home, the theatre, and the small miracle of a quiet cup of tea after a standing ovation,” said Dame Julie from her garden conservatory, dressed in crisply laundered linen and surrounded by her many awards.
The limited-edition perfume is available beginning April 1st at select luxury retailers and online. Each bottle comes with a handwritten note from Dame Julie that may or may not have been penned by her actual hand.
Fans, show queens, and diva devotees of all ages are encouraged to secure their bottle quickly. As with Dame Julie herself, there is only one No 1.
NB: Due to US tariffs on imported joy and whimsy, DAME JULIE No 1 will not be available for sale in the American market. US buyers are advised to hop the border to Canada, Mexico, or Walton-on-Thames.
DAME JULIE No 1 — Practically perfect in every spray.
Media Contact:
Millie van Hossmere (nee Dillmount)
PR Director (Grad. Cert. Belle Weatherrill’s Girls’ School of Business)
[email protected]
+44 20 7946 0175
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