1+1=2

By Simon Khalaf, SVP

Today, we are excited to announce new updates to the Yahoo app and homepage in the U.S. Now you can find, consume and engage around the news, content and video you care about all in one place, front and center. We’ve made it easier to discover and create conversations with a community around engaging content and follow the latest developing stories in a nearly infinite news stream.

As we worked to build this new experience, we looked to the latest mobile trends to guide us. In 2015, news and magazine apps usage alone grew 141% (Flurry Trend Report), demonstrating huge interest in discovering, consuming and engaging around great content from around the web. Whether you consume content through the Yahoo app or on the homepage, you’ll find it consistent across platforms.

  Easier To Get All Your Latest News and Content

With this update, we’ve made it possible to sift through more content in less time. You no longer need to open individual articles in multiple browser tabs; instead, you can simply scroll through related stories inline. Up top, our editors pick some of the most important stories you need to know, alongside content most relevant to you. For a more in-depth understanding of a story, see related stories by clicking the “heart” icon, or clicking through to find additional related stories below each article. Over time, as you click on more content, the Yahoo stream becomes more tailored to your interests. The more you use the app and homepage, the better your experience will be.

Join the Community to Discover and Create Conversations

News stories have the power to start meaningful conversations. With tens of millions of you sharing your views daily as part of our vibrant community, we want to amplify your voice. We’ve made it easier for you to share your thoughts, engage and converse with each other about a particular topic or story. This new update surfaces comments directly in-line, making it easy to share and hear reactions from our  community, in one place.

Follow the Latest Developing Stories

Interested in breaking news and real-time events?  The new updates let you discover the full story as it’s happening live. Follow the latest news developments and receive instant notifications when a story is updated.

  Additionally, we’ll continue to offer the same great opportunities for our advertisers with more to come so stay tuned.

By Kathy Savitt, CMO and Head of Media

Yahoo Media, including Yahoo’s new Digital Magazines, are comprised of some of the media industry’s strongest editorial and publishing talent, and today I’m happy to announce our newest addition, Global Editor-in-Chief, Martha Nelson.  Martha joins us on August 17th and will be based in our New York office, reporting to me. 

As an accomplished editor, proven brand innovator and media veteran, Martha adds to Yahoo’s established media business to continue to elevate our world-class products and journalism. In January 2014, we launched our first Digital Magazines and have since built 13 in the United States and 30 globally, which are rapidly rising to the top of their categories. With her proven track record of building successful brands as the founding editor of InStyle and for the growth of People (and People.com) into a globally recognized brand, I’m excited to work with Martha to further grow our Digital Magazines.

By Simon Khalaf, SVP, Product & Engineering, Publisher Products

For nearly two decades, Yahoo Sports has entertained fans around the world with the most engaging content, news and fantasy experiences.  Our millions of fantasy users are the most passionate sports fans out there, spending nearly 30 billion minutes a year playing season long fantasy sports on Yahoo.  Today, we’re taking the game to the next level and giving you what you’ve always wanted - the chance to be a cash winner every single day with the new Yahoo Sports Daily Fantasy.

If you like our full season fantasy leagues, you’re going to love the opportunity to compete with your friends everyday with one-day and weeklong contests. Whether you’re a seasoned Fantasy player or new to the game, Daily Fantasy is easy to play within the Yahoo Fantasy app on iPhone or on any device through your browser.  You can set your lineup like a pro with a simplified salary cap and ready access to real-time sports news and scores from Yahoo’s fantasy experts, all within the experience.