ID Labs

Meet ID Labs, a brand born from the adventurous spirit of an LA traveler who once embraced the waves as a surfer, delved into the tech world, and even experienced life as a homeless backpacker. Discovering the magic of fantasy and sci-fi amidst challenges, id’s founder transformed hardships into a creative outlet through the power of the heart, symbolized by an ion—a catalyst for change. Today, Nooon stands as a Canadian fashion icon, showcasing styles that not only evoke fantasy but also inspire better relationships across the globe. Our brand is a testament to overcoming adversity—whether it’s battling addiction or thriving without an ID in a foreign land. We champion a lifestyle of active living, healthy eating, and regular exercise, believing these are essential for personal growth. Join us in our journey to make life a little more magical and a lot more connected.