iamContenting

by. Rahul Chakraborty, 05/09/2016

Generally, bloggers put most of their valuable time in writing and often overlook the factor which is the ‘readability of the content’. The term ‘content readability’ defines the level of ease to understand any written or printed text. The article which has better content readability, always make its readers stay longer on that page, because the readers can easily read the whole content and understand the meaning of it.

The following techniques will help to improve the readability of your content.

1. Use Simple Words

This one is the most important technique to increase the readability of your content. There is no need to use long and complex words when short and easy words are there. When Readers goes through an article, they actually want to get information, not English lessons. If you use difficult and complex words instead of easier ones in your article, the readers might think you are showing off your vocabulary size, which can effect on readability score.  Always try to use two or three syllable words when it is appropriate. Avoid using longer words, unless those words are familiar to the readers.

2. Use Short and Simple Sentences

Always try to write simple and shorter sentences. When possible try to break up compound sentences and eliminate all the superfluous ideas. Do not introduce more than one idea in one sentence. It is beneficial for your article to introduce the main idea at the very beginning of each paragraph so that the readers can easily understand the idea.

3. Write in a Conversational tone  

This is just a general guideline which can surely help to improve the readability of your content.  When you are writing your article or blog posts, try to imagine that you are speaking with someone else in day to day life. You will be able to see the difference between how you have written that article and how you normally write. You can notice that you have used shorter and simple sentences with simple words and this is the benefit of writing in a conversational tone.

4. Use Fewer Adjectives and Adverbs

Always consider whether the adjectives and adverbs, which you have used, are necessary or not. We often use many adjectives or adverbs even when it is not necessary. So please check on that.

5. Check for Grammar and Spelling

Make sure that your content is grammatically correct. If you are writing for professionals or corporates, you need to pay high attention to your grammar and the spelling of words to avoid any errors.

6. Use Proper Hierarchy

Always try to separate your sentences into different paragraphs as many times as you can. Use headers and sub-headers efficiently in order to give proper meaning to your content. You can also use bullets or styles to emphasize keywords in the content.

Conclusion

Influencing someone is very tricky, especially when you are trying to influence thousands of strangers that too through your writing. If you are a blogger, you are trying to aim the audience from different countries and you want to gain their trust and want them to follow your blog at a regular basis, but it is not very easy. People don’t know you, hardly someone will try to know who you are, they will probably not even read your name, they are only going to see what you are writing and what they are getting out of your writing.

So, it is entirely a blogger’s job and aim to engage the readers and build a trust factor so that they will come to your blog again and again. Internet has made information easily accessible to everyone and thus people are looking for new and exciting information constantly. So, how can you influence your readers? We are going to discuss some of the tips right here!

How to create magnetic contents

Your audiences are getting thousands of marketing messages every day. Then, how can your content get noticed by the readers? How can you stand tall and say that your content is the best and all should come to you? Well, there are few formulas to create magnetic contents and if followed you will be able to drive people towards your content.

Seductive headlines

The first and foremost thing that attracts viewers is the headline of your content. It should aim your audience’s self-interest or otherwise it will vanish in dark. To create seductive headlines you should follow the tips given below:

·         Use simple language: Use easy-to understand tone for the headline. Playing mind-games with your readers may back-fire you. The headline doesn’t need to contain all the overwhelming information.

·         Ignore blind headlines: As we said earlier, you are not supposed to play a mind game with your reader and thus don’t use blind headlines. Your reader must have clear idea what they are going to get from the blog. If they don’t find it relevant they are going to go away from your content.

·         Think about the length: There is no proven fact that a longer headline will attract more readers. Sometimes a “3 words-headline” works better than a “12 words-headline.” Only thing you should keep in mind that the headline points to the proper direction.  

·         Make a promise: Try to make a promise through the headline. The readers should be aroused by the fact that they can unlock some benefits by reading the main content.

SEO means Search Engine Optimization, and it’s intended to design or optimize a website so that it can work smoothly and people can find the content or the website easily through search engines like Google and Yahoo. “Content” gives a lot of information about various topics, but it is our job to make sure that the contents of our website are properly search engine optimized so that our targeted audience can find them easily. To do SEO, we need to follow some steps:

1) Keyword research is the most important factor when people start writing because keyword reflects the targeted topics. So, before writing your content, keyword research is a must.

2) Every writer should know about the using of keywords in writing topics and how dense your keywords should appear in content so that people can find your content and land to your content.

3) The contents must be arranged in a logical way so that people who visit your websites can get information about other related topics as well.

Now, there are various types of SEO content: 1) Blog posts. 2) Articles. 3) Lists. 4) Guides. 5) Videos. 6) Infographics, etc.

BENEFITS OF SEO CONTENT WRITING

If you are a business owner of a company, then the most valuable asset of this company is a client. The people who have more clients in the business strategy, get more success in their way of business. But before starting a business, people should inform first about their company and what it does. So, the man who wants to start a business must create an online business website that is paramount for the customers to get information about the company.

So, to improve the presence of their website, people should follow SEO; that’s the process to find a website by search engines like Google and Yahoo or people can use services of SEO content writers who write different web contents in such a way that people can easily find websites through these web contents.

An experienced SEO content writer can design the website’s content strategically so that the website can attract the people from that particular niche.

An experienced SEO content writer can help people to choose best keywords, research and create various developed web content using these keywords.

So, in the process of writing different web contents, using best keywords is necessary because it will help you to rank your content higher in different search engines. In every 500 words of web content, there should be an optimum percentage of keywords which is also known as keyword density. To keep limitations of keywords in web content articles, writers should follow experienced SEO content writers and their services because they have much knowledge and skill about the density of keywords used in the web content articles.

So, every writer should put the keywords in titles of articles, meta descriptions, headers, etc. so that people can find it easily. Experienced SEO content writers also help other writers to write different blogs using keywords. When blogs are informative, other writers can notice and will link to these blogs to make improvement of the page ranking.

So, an experienced SEO content writer is essential for a company who can write different educational web contents that can attract customers. So, a business owner of a particular business must hire an experienced SEO content writer.

CONCLUSION