HPTRANS

What really matters the most in the quality of your translation task/project? Most clients pay more attention on the choice of translators and ignore the role of project manager during the translation service. A project manager, or PM of a translation agency, is just a dispatcher who gets documents from a customer, sends them to the translators and then sends the translated ones back to the clients but in HPTRANS, the job of PM are much more than this.

What do they do?

Translation agencies differ greatly from each other in terms of procedures, organizational structure, and corporate culture, so different companies interpreting the meaning of project manager’ in their own way. HPTRANS has our own features.

1. Project managers in HPTRANS gets an order from our sales and confirm it with the client;

2. PM arrange right translators according to the requirements of project, like deadline, industry, quality, etc.

3. With a project schedule, PM will follow up at certain point and make sure the project goes well and figure out all those problems during this process.

4. Getting the translated profile and our PM will do the proofread to get all files delivered as requested.

5. PM hands the translation over to the sales, who sends the completed translation to the client.  

So project managers are only responsible for the quality and speed of all projects, they don’t need to spend much time on looking for clients or communicating with them for details and they only need focus on the arrangement and quality audit for our translation service.

Where Translation Project Managers Come From?

According to the definition of Project Managers in a translation agency like HPTRANS, project managers should be good at managing people and communication, of course, be professional in translation and proofreading. So most of our managers come from excellent translators who prefer to have more opportunity in processing more information and improving management ability.

How does our translation project managers contribute to the success of your multilingual project?

Quality

Our project manager will be the best assurance of the quality of our translation service. All translation works from our translators will be strictly checked, optimized and organized by them. What’s more, as a translation agency in China, translation service between any foreign language and Chinese is what we are good at for following 4 reasons.

1. Native translators with rich experience in their areas or industries.

2. Strict quality audit process from our project manager

3. More than 10 years experiences in Chinese translation

4. A huge and helpful corpus.

On-time delivery

Thanks to the quality and quantity of our translators, our translation service is always delivered to our clients earlier than they expected even for urgent tasks with tight deadline. Our translators and project managers always put our clients first and continue optimizing the work process to meet both the demand and deadline.

Reasonable Price

We’d like to offer translation service for project at any size, and also welcome long-term cooperation project, so we would like offer a pleasing price quote than you expected, so contact us now if you are interested.

Looking for new challenges but don’t know where to start? This article is made for you. The very first step is to localize your products or services with the help of good translators. And why native translators outperform non-native speakers? Check out the following ----reasons.

1. Native Translators’ Intrinsic Ability to Localize Content

More than simply a copy and pasting of words into a generator, translation is a professional craft and in some instances. It requires a fluent understanding of both the source and target languages, as well as an ability to convey the original meaning in a manner that avoids misunderstanding of the message and service or misuse pf a product. And a native translator has the intrinsic ability to do this. This is the major difference between native and non-native speakers. Native translators can easily get the underlying culture influences on language, which non-native ones have to struggle to stray from awkwardly phrased sentences laden with dictionary-style vocabulary.

Being able to work with a native speaker is the first choice. Because the native translator who have a strong grasp of at least one language, either in the original language or the target one can help save your time and efforts.

2. Native Translators’ Empathize with Your Target Customers

For business, especially online one, a bad translation isn't just a bad translation, it's a disaster, it will frighten your customers off through the internet without you even know it, but it is more less opportunity to explain yourself? We know a lot international marketing fails caused by bad translation. So, translation is definitely a key to take your business global.

Although non-native translators have certification and experience and can speak different languages fluently, but except for these, with a native translator, especially of the target language, you will know how to touch your target customers at the right time as they empathize with the customers. As the translators share the same culture and news with customers. So they know the empathy statements and phrases that customers like, which can increase the chance of consumer making a purchase. It is what you want.

For example, if you plan to expand your business to China, a good Chinese (simplified or traditional) translation service from a professional native Chinese translator or translation agency in China would be a great help. As they grow up and live in your target market. They know not only the local culture, but also economic, sports, political or even celebrity news, and all these knowledge are precious for marketing your brand in China.

3. Native Translators Share Information with Target Customers

In the current era of rapid development, new words and expression arise day after day and a native translator who lives in your target country will remain fully updated, which can help you grasp the hotspot and market your company and leave your competitors in the dust.

Take china market again, a non-native translator is hard to know “balance payer” “sisters who make waves” or “the most beautiful countermarching people” while a native Chinese translator know them well.

So pick the right translation service to help you with the challenges and opportunities offered by the global market.

About HPTRANS

Founded in 2010, Tianjin HPTRANS Service CO., Ltd is devoted to the services of multilingual translation and interpretation, linguistic training, talent headhunting, international publishing, localization, global public opinion and other cross-language and cross-culture services.

What’s the most important factor in choosing the right translation agency? Low price, fast turnaround, reliable, or hassle-free? The answer varies for different clients. But no doubt that one-stop translation service with affordable price, rapid speed, high quality, and strict quality inspection would fail no one at home and abroad. This article is writing to offer some tips for people who want to find a reliable translation agency in China.

 The translation agencies in China can be roughly divided into four categories:

1.      The traditional translation company which only offer translation services in various fields, but may have one or two specific fields.

2.      The ‘undivided’ translation companies that dig into one field of translation, like medicine or law, etc.

3.      The ‘one-stop’ translation agencies that provide result-oriented translation services by not only offering translation services but also do related works to help clients solve the problem.

4.      This MT translation companies focus on Machine Translation and related technology development.

 So which kind of translation agency is the best for you? It depends.

 If your project is in a single area that is big and common like medicine or law, then an undivided translation company will be the best for you as they have enough experience, professional translators, and a rich corpus in these fields.

 If your projects vary a lot and cover many fields. A traditional translation company is more recommended as its diversified translation services. You can get all translators you want instead of consulting or working with many companies which is time-consuming and hard to control.

 If the translation is only a small part of your whole project or a tool to boost your business, choose a ‘one-stop’ translation agency that aims to help you solve the problem fundamentally.

 The MT translation company is more suitable for those whose project is more simple and common or for clients with a limited budget as the machine translation technology remains a work in process.  

 After picking the right type of agency for you, then how to pick the best one from its group?

In the 21st century, the cross-cultural communication is everywhere. It is really hard for authors to ignore the growing market abroad. According to the 2017 Global Ebook Report, the US and the UK together only make up 34 percent of the global ebook market. The other 66 percent is split up between China, Germany, Japan, France, and the rest of the world — a giant slice of the pie that many writers end up neglecting if they only self-publish in English.

But the time, attention and money required for translating a book also can’t be underestimated. Is it really necessary to get your book translated? It depends. If you are new to book publishing and know little about book market, then forget it. If you are an established author who wants to connect with more readers or sell more books, then this article is the one for you. So how to get your book translated well in a labor-saving way?

 Learn more about your audience

It’s easy to know the audience in your own country as you share the same language, culture and all information. But it doesn’t work for the audience aboard. A professional translation service cost a lot, especially from native translators. So in order to recoup its cost, pick the right foreign market according to your book theme. German, France, Italy, Spain, China and Japan is highly recommended for their enormous reading population.

Of course, Only you know what is best for yourself. Here are 3 factors you need to consider before making a right decision in the target market abroad.

1.      Be sure to confirm your genre match with the target market.

2.      Find the popular books on their online stores like Amazon, Dangdang in China;

3.      Review the international sales of your book.

 Next step, find a professional translator or translation agency as the book translation is not only translating languages but also ideas.

Pick a translator or translation agency?

It depends. Unlike normal translation, book translation, one kind of literary translation is an incredibly important ability to find in a translator, especially when the genre of your book is in the minority. So you are lucky if you got any candidates from friends or peers or a translation agency is more recommended.

A translation agency can get access to many kinds of translators and get them contracted, including literary translators whose insight, years of training will make the translation process smoothly and efficiently.

A translation agency like HPTRANS, who has jointly translated and published thousands of works with hundreds of publishing and development institutions around the world over the years, are familiar with the book industry in target market like China and help you a lot during publishing your book. Save time, effort and money.

 Then how to pick the right translation agency? 6 questions before making your final decision?

1.      Who will own the copyright?

2.      How much input will they be able to give?

3.      Which genres do the translator of this agency primarily work in?

4.      Can the translation agency provide samples of past work?

5.      How much do they charge?

6.      What is their quality audit process?

Make a chart to bring together all quotes you get and then the answer will be clear. Then send them the sample of your book and wait for their work. If you are satisfied with their work, then you can start the translation process: sign a contract—get book translated –check –modify—finalized.

 The last step, format and publish our translated book.

For your target market, you need to do a lot research to find a big retailer to distribute your book and then all sorts of things, especially communicating with people who speak a different language. This is another advantage to work with a professional translation agency who has many resources in book industry in your target market and they will get all things settled.

People have always been looking for ways to connect and network with each other, though some people are more active, while others are less so. This is why social media sites have also grown in numbers by leaps and bounds abound the world in recent years, especially in China. For a business that wants to crack and enter the Chinese market, the top 5 social media sites are what you need to know about. All questions below will be explained in the following chart:

What are they?

Who are their users?

What can you do on these platforms to boost your business?

Expanding your business internationally can be an exciting step for any entrepreneur, but marketing your product or service abroad requires adequate research and preparation. Sending the wrong message can not only discourage consumers from buying your product but could lead them to boycott your business altogether.

If you are taking your brand global, there are a few tips you can take to avoid international marketing fails.

#1 Adapt to Local Market

Do thorough research into the target market and get a better understanding of what local customers need rather than what products or services you offer. This is why you can buy a chicken roll in China or find pasta dishes on the McDonald’s menu in Italy. So adapt your products or service to better serve local customers 

#2 Localize Your Online Presence

Traditional marketing such as TV, radio, and print advertising is naturally tailored to each target market. You should learn all those local channels and platforms (social media, forums, search engines) and find the most suitable for your business.

Besides customers who access foreign language websites still prefer the websites written in their own native language. To localize your website and social media presence to boost your brand.

#3 Being Mobile Friendly

The mobile web is becoming increasingly important around the world as more and more people are shopping, surfing the internet, and keep in touch via their smartphones.

Attention: The term “mobile” covers a broad range of devices and different platforms such as Android, iOS, and Windows. Test your site across as many of these as possible.

#4 Good Quality Translation

Last but not the least, everything-from brand name, product names to slogan and website- should be customized to the market your brand is introduced in, learn as much about the destination of your brand as possible to ensure the success of your business. But conveying your marketing information to an international audience is not as simple as inputting your message into Google Translate and sending it off to consumers. It is quite time-consuming to understand your audience and the nuances of their language, the most efficient way of doing this is to work with certified translators or professional translation agency.

 HPTRANS is a certified translation agency with more than 60k+translators and is devoted to the services of multilingual translation and interpretation and other cross-language and cross-culture services.

If you want to work in international business, developing a strong network of connections outside of your home country is essential. Then you need a translation agency which has become the backbone of modern business. So choosing the right translation agency is very important but if you’ve previously hired a translation agency to do work for you, then you will know how hard it is to select a professional agency that does excellent work and meets your requirements. Hence you need to keep your eyes wide open while hiring a service provider and here are 8 factors that you should consider while choosing a translation services agency.

 Know what you want

When it comes to promotional written materials or business meeting, you will need the translation agency to accurately convey the values of your goods or services and finally a call to action. Then what action, you should know and then the translation agency should get it and can translate it. Each translation services provider has his strong points, you should know what you want and then search the proper translation agency in that niche.

 Localization

Hire native translators. A person sitting in India can offer you translation services from English to Chinese and perhaps at lower costs. But hiring a native Chinese linguist can benefit you in several ways. When it comes to culture and way of life, no one has a better understanding than a native translators.

 Specialized fields

A translation agency that has vertical expertise across a wide range of industries is a good choice but it would be better if you choose one that can expertly translate the content in your industry. To find a translation company that works with translators that have an in-depth knowledge of the topics in your industry. If you’re unsure about an agency’s experience in your niche, ask them to provide case studies of their work with other clients in your industry sector for your reference.

 Speed

Haste Makes Waste but time is money for business. The earlier you get the translation, the quicker you get the profit, right? The agency that can offer the accurate translation at a very quick speed would be a good option. So learn more about the speed of the agency or ask them to estimate the delivery time according to their experience before you make a decision.

 Quality Audit

Quality is the top priority. In addition to the certified translators, the quality audit of a translation agency is a factor you have to consider. It is an important part of an agency's quality management system, which also shows its quality requirements and standard. So learn more about their quality audit department.

 Customer Service

Round-the-clock service is critical in a global landscape where varying time zones can negatively impact key communications on a project. So when you are in US or Europe, and your service provider is in Asia, there is a 12-hour time difference, which will delay the project obviously. So choose an agency that has timely customer service.

 Clients Feedback

Like shopping on amazon, you would check the review section before placing your order. Please search the review of the agency in your list or consult to their former clients if possible. Trust me, the time you spend is totally worthy. You can find most part you concern like quality, speed and customer service etc.

 Cost

Last but not least you need to keep an eye on the cost of the project. Your budget is limited after all, right? In order to choose the most cost-efficient one, you can list the offers from all the translation agencies and then make a decision with the consideration of their other cons and pros.

 You can get all factors ready and pick the metrics you really care about, and then make a right decision.

 TIPS:

Tianjin, China, September 16, 2020- HPTRANS, Tianjin HPTRANS Service CO., Ltd. is inviting visitors to explore their new website: www.lytfy.com. Designed to offer better user-friendly experience for customers outside China, HPTRANS adds English and Spanish options to its new website now. 

Lytfy.com is a complete solution for international business owners who are looking to grow their business by connecting with potential customers in native language. HPTRANS is devoted to the services of multilingual translation and interpretation, linguistic training, talent headhunting, international publishing, localization, global public opinion and other cross-language and cross-culture services. With the new website, more customers can learn more about the services HPTRANS can offer now.

Created with the user experience in mind, the site includes many new features to help users to quickly and easily navigate the site and find the service they need. New features include:

HPTRANS Chinese website was launched and help its customers in china for years. And the new English website brings together the HPTRANS service, development history, honors and qualifications and all information customers concern. And offer online customer service if they need any help during browsing the website.

“We are thrilled to debut our new English website to our clients outside China, referral partners, and employer visitors.” Said Mr Shao, “Like HPTRANS, this site is born to be a bridge that helps our clients outside China get a better understanding of our language services and then we would not fail them for their trust. “

Visitors to this new website can stay informed with the latest HPTRANS and industry news through the news lytfy.com will be updated on a regular basis with news of service launches, essential events and HPTRANS team.

About HPTRANS

Tianjin HPTRANS Service CO., Ltd., in shortened form as HPTRANS and abbreviated as CHTC, was founded in Tianjin Binhai New Area in May, 2010. With sincere attitude, high-quality service, cost-effective price, leading technology and altruistic concept, HPTRANS has won wide praise from customers in various fields. HPTRANS has established its branches not only in Dalian and Chongqing in China but also in some cities in the United States, Germany and Netherlands. With its steady pace of development, HPTRANS hopes to bring its high quality services to the customers all over the world.