HoloPundits

Do you know that technologies offering solutions with a bird-eye view tend to sell better in the enterprise market?

And this is not just because we love how it feels up there or because we all value high-end solutions that influence overall business operations. All the average business owner and the manager of a fortune 500 company want business solutions that simplify his day-to-day workload.

With that in mind, everyone will indeed value a technology that can transform volumes of data and analytics into images or animations overlaid on the real world.

Augmented reality development opened the next stage of digital evolution. And surprisingly, it is not focused on turning humans into machines or machines to humans but creating a new interface between humans and machines.

As AR developments are spreading through homes, offices, and factories, multiple opportunities are opening. Only enterprise owners who can maximize the early bird advantage and create the right AR strategy would seamlessly identify the bandwagon and hop into it.

So How Can AR Help You Create the Right Business Strategy?

Solution for Every Sector

It is the 21st century, and one size fits all does not seem to work anymore. It is either you are speaking to your customers individually or not speaking at all.

However, the X-Ray vision AR developments provide leave room for businesses to enjoy still one-size-fits-all solutions without eliminating every consumers’ desire to be communicated to directly.

With a custom AR solution provider, you can create compatible business solutions for sales, marketing, and support to simplify everyday workload.

Beyond the Horizons of Marketing

The fair mention of AR to the average joey would keep most individuals thinking of Snapchat filters and Pokémon Go. While in the business world, the AR marketing opportunities IKEA and Apple exploited take center stage.

But beyond that, AR developments are still influential. AR is one of the most effective tools any enterprise owner can wield at this stage in time.

The XR tech proffer platforms that can help business and customers build interactive relationships enable data analysts to simplify bulky data, facilitate effective customer support service, and keep business running on autopilot.

Magnifying the Value of Smart, Connected Products

Unlike most other 21st century tech, AR developments are not reliant on apps. Yes, there are indeed numerous AR-enabled apps, but the tech on its own bears no reliance on a specific application.

AR magnifies the value of intelligent connected products to help forward-looking business owners and investors make the proper production, sales, and marketing decisions.  

AR developments offer an X-Ray vision highlighting the interior features, potentials, and opportunities of a specific business strategy. With an AR tech, business strategists can easily spot loopholes and pitfalls that can affect growth in the long run.

In Summary,

To sum it up, augmented reality is yet to unleash its full potential, yet the enterprise market is already at its beck and call. The XR tech’s influence has spread beyond the horizons of the gaming industry to encompass healthcare, education, military, manufacturing, and lots of other industries.

Evolution in every aspect of life is constant. It is an amazing experience to witness these events take place in the digital world, from the creation of the early Motorola phone solely used for calls to the Apple iPhone, which literally performs every possible "communication" task simultaneously.

Modern society has continually appeared to have somewhat of an obsession with technology. Yet, mobile devices consistently top the rundown of gadgets with an extraordinary effect on the world, which is why new plans and enhancements are made for simple, faster, and agreeable utilization of these gadgets.

Integrating a reliable user interface in every tech platform is highly relevant. It goes a long way in adding uniformity and enhancing aesthetics in products, increasing customer acquisition, satisfaction, and loyalty.

So How Has AR App Development Established Its Relevance in Digital UX?

·         Enhanced Digital Experience

With AR apps coming into play, to make customers keep coming back, the most essential factor in prioritizing any digital design is the user experience. Designers work hard to improve the UX with the help of augmented reality. This has improved the digital and technological field tremendously - by upgrading various features to help increase the interactive qualities in digital devices.

·         User-Friendly Designs  

With the AR app development for mobile devices comes an increased user-friendly experience. One of the fundamental motivations behind AR is to reduce the overall burden affecting the psychological requirement needed to complete a task.

For businesses advertising their products, customers do not necessarily need to visit stores to know how aesthetic a couch will look in their sitting room or how lovely a dress will look on them. Also, with designs turning out to be easier to use comes cost decrease.

·         Convergence of Information

In the digital world, a lot of information is being shared; articles, procedures, processes, and steps on how to complete different tasks are published daily. This keeps users moving from one tab to another, leaving room for divided attention.

But with proper integration of information from various sources, AR app developers can merge this information in multiple forms and present to users detailed step-by-step visual enhanced procedures to go about their daily activity. In simple terms, the AR app empowers the users and makes them more productive.

Finally

Augmented reality app developers are playing a vital role in the advancement of the technological spectrum. They are making the complex task look simple, helping business owners build an interactive relationship with consumers, and providing start-ups and SMEs with the tools needed to stay on top of the trend.

Because of its flexibility and imaginative characteristics, augmented reality changes user engagement and social association by providing valuable and entertaining content in multiple sectors.

Introduction

Augmented reality is everywhere in the world now and it is the way to go when it comes to speaking about the future of the information era. The enterprise companies have well understood the features of augmented reality and have implemented them into their workflow. As the world clearly understands the power of AR, it is no longer necessary to stress the importance of augmented reality to enterprise business owners or the people.

Some of the enterprise owners may feel like it is a pressure to implement AR in their business just because the world does so.

But those business owners need to understand that there are a whole lot of benefits that come with it. 

Let us take a look at the end benefits.

Businesses reaching customers

Instead of customers reaching out to stores, it is ideal for businesses to sit on the front porch of the customers in times like these. Businesses reaching customers is not a new thing as it was being done even before the widespread evolution of augmented reality. But the question is, how effective are they? Reaching out to your customers through augmented reality-based applications makes shopping an interesting experience for the customers. The visual capabilities by immersing the customers into your environment give a whole new appeal to your customers.

Risk-free employee training

Effective training of employees in enterprises is very critical to its growth. Learning these new skills in a safer environment is key to maintain the safety standards in an organization. AR-based learning modules are a big hit in the organizations that have implemented them especially because they are risk-free. Businesses report that they are witnessing higher engagement levels in training. Supposedly, the skill quotient is considerably improved due to the interactive training offered through AR.

Viral Marketing

No matter how huge and how famous the enterprise companies are, they are the ones who need hyper-creative ways of marketing their product. As enterprise companies need to reach out to the masses, viral marketing is an inevitable need for them to propel their businesses. AR-based marketing strategies put the businesses on the map of the masses where it can reach out to them in a most enticing way to create a bond. These AR-based marketing campaigns enable the customers to interact with the brand and connect with leading to improved customer engagement.

Hyper-Personalization

Right from the beginning of the eCommerce days, personalization has been a contributing factor for improved sales and customer satisfaction. Analyzing the preferences of the customers and presenting it to them with a whole lot of options as per their needs strikes the right chord with them. 

Customers who are presented with their needs accurately are extremely delighted people and are satisfied with what they engage with.

Apart from this, it is possible to collect information about the tiniest of customer's preferences and present them with more accurate product choices.

Introduction

eCommerce is one of the exponentially growing industries in this modern world fueled by globalization and huge demand. Despite the widespread existence of eCommerce in the world that we live in, experts feel that the industry has a long way to go anywhere near its saturation point. Augmented reality companies have been working on building products and solutions to further fuel its growth and increase its appeal among the users.

eCommerce is one of the most fascinating areas where the visual capabilities of augmented reality can have a significant role in disrupting and propelling the eCommerce industry. Some of the existent use cases of augmented reality in eCommerce are mentioned below.

Customer engagement

The way eCommerce businesses engage with the customer is a deal-breaker in deciding the success of eCommerce companies. These companies have been engaging with the customers in every possible way by interacting with the intricacies of our daily life through available data. This has been indirect all this time. But, with the infusion of augmented reality in eCommerce, companies can directly engage with customers by creating a close to real eCommerce experience. 

Normalizing ‘Try before you buy’ online

The primary reason why eCommerce has not completely replaced the older retail showroom model is due to this fact. Retail models allow their customers to see their products live and try them on, giving customers a sense of real satisfaction. By churning out the visual capabilities of AR, augmented reality companies have developed numerous AR-based solutions that allow eCommerce customers to try on their products online. 

For example, spectacle purchases usually need a visit to the showroom. But with the latest AR technology, spectacle showrooms can scan your face and visually project an image of you with the spectacle that you have chosen. This avoids the visit of the person to the showroom and chooses your spectacles online.

Personalization

Augmented reality in the eCommerce industry enables businesses to improve the personalization aspect of the customers. The visual capabilities enable the businesses to provide a separate space for the customers and fill them with entities of their choices and preferences. This improves the interaction of the customer with the eCommerce companies and aids them in better understanding customer preferences. These preferences eventually help the businesses to build a relevant product catalog and customer analytics.

Store navigation

eCommerce, all along its way, has strived sufficiently to make online shopping a close to real experience in so many ways. The infusion of AR and VR in the eCommerce space has opened up new possibilities to create virtual showrooms. These virtual showrooms allow the users to stroll around the virtual showroom with a shopping cart, thereby giving the users a realistic shopping experience. Combining the powerful capabilities of augmented reality with a virtual showroom is an exceptional treat to AR and VR enthusiasts.

Improved customer satisfaction

Spinning the above elements into the eCommerce industry and implementing exceptional customer satisfaction parameters, AR is poised to provide improved customer satisfaction. Augmented reality companies have created numerous products and solutions pertaining to the eCommerce industry that create a sense of awe. A highly personalized eCommerce setup with an immersive buying environment is all set to create a sense of satisfaction for the eCommerce customer.

AR as a Service? This may sound strange to many people in the tech world who are used to seeing augmented reality as an experience or a product bundled with hardware. But AR as a Service is a happening thing when it comes to using cases pertaining to B2B. Businesses that serve directly to customers or the people need to address augmented reality in the mainstream way as it looks now.

But when it comes to businesses serving other businesses, they need to approach augmented reality as a service or a solution that caters to the customized needs of the business. Let us take a detailed look into what it is and how it works.

What is AR as a Service?

There are a million AR-based products available in the market but businesses do not know exactly what works for them or if any product will solve all their problems. So, there arises a gap in meeting the needs of the businesses. This is where AR as a Service steps in to fill the gap by offering customized business solutions to eliminate the gap in the functioning and have a complete AR solution.

How does AR as a Service work?

AR as a Service is provided by certain renowned companies that offer customized AR solutions to the customers as per the business needs. These companies possess all the resources, expertise, experience, partnerships, and ways to acquire the hardware, software, and content required for your business requirements. Then, these businesses design an elaborate and tailor-made solution that effectively meets your business objectives and implement the AR solution into your business workflow.

How does AR as a Service help businesses?

AR companies help the businesses in all the following way through AR as a Service:

·         Enabling businesses to envision an AR strategy for them to propel their business successfully into the future.

·         Implementation of the company’s AR strategy by offering customized AR solution by offering a tailor-made solution.

·         Meeting any complex business requirement through their solutioning expertise and previous experience.

·         Bundling the various AR components like hardware, software, and the AR content through effective procurement and partnerships which is otherwise cumbersome.

·         Creating a futuristic roadmap for the businesses to chart their AR strategy and plan for years to come.

·         And most importantly, by being a guiding partner that the businesses can rely on for any kind of AR requirements through their smarter and collaborative consulting.

Why should every business adopt this model?

Every business that is existing today and rising tomorrow needs to have a solid AR strategy as it is the future way to go. As we can witness, AR has a stronghold in the ways how technology is being consumed and it is sure set to replace all the conventional ways in which the digital world is happening. So, it is the need of the hour for businesses to envision and implement an AR strategy to stay relevant in the future.

Finding the right partner

Though it is safe to admit that virtual reality technology itself did not have its time a few decades back, it seems to enjoy all the attention and the penetration into the digital world like never. Technology enthusiasts deem that virtual reality has gotten its roots deep into every industry and waiting for the day of the shoot to come out and conquer.

The automotive industry is no exception to this, and VR is slowly becoming mainstream along with other developments like driverless cars in this space. Let us look at how VR companies will transform the automotive sector.

Training

This may sound like a distant use case of virtual reality in the automotive sector. But it is one of the most popular ones. The automotive sector is a labour-intensive industry that employs large amounts of the skilled and unskilled workforce at varying levels of skills. So, it is a manufacturing enterprise that requires immense and frequent training of their workforce to meet up the demands. Virtual Reality based training sessions enable automotive companies to train their employees better and have witnessed better engagement levels in training.

Self-Driving Cars

Self-driving cars or driverless cars are another revolution creating shifts in the industry along with the electric vehicles agenda. Though the idea of lying idle behind the wheel and letting your car’s computer take over may seem enticing, it is not yet there considering the safety standards of self-driving cars. Automotive companies believe that the immersive and visual capabilities of virtual reality coupled with driverless technology will improve the safety standards and protocols of cars and lead them into the future.

Enhanced driver assistance systems

Virtual reality technologies and the extent of their capabilities can and will bring the sci-fi movies of the 90s and 2000s to reality. Driving information systems installed on the windshield is one of the possible entities that are in development to guide the driver to more accurate driving systems. Apart from that, virtual reality technologies can enable automotive companies to build next-generation navigation systems.

Design and Prototyping

Virtual reality and augmented reality technologies help automotive industries extensively in designing and prototyping automotive components through their immersive and visual capabilities. The idea of implementing VR-based design protocols is gaining momentum among the automotive companies as AR- and VR-based design protocols are cutting down the design time frame from months to weeks. This enables automotive companies to accelerate their GTM strategy and get ahead of their competitors.

Virtual Reality showrooms

This is something we would have all expected to happen and is all set to happen anytime soon. VR-based showrooms are a thing in the retail and real estate industries already. And hence, VR-based showrooms are the perfect applications of VR technology into enticing the car buying audience with VR’s capabilities. Automotive companies will use virtual reality to provide a realistic experience of trying out a new car. Also, it enables automotive companies to reach out to distant geographies through remote VR showroom ideas.

Apart from these, infusing VR’s capabilities can also make car expos pretty much interesting compared to what it is now.

Conclusion

Ever heard of the phrase “psychological time?”

It is simply the subjective experience of the passage of time—that is how we perceive reality. We all get lost in our thoughts every now and then. Sometimes, we find ourselves daydreaming our afternoon into a time we believe is in the not-so-distant future or referring to past events.

How we perceive reality goes a long way in determining the dos and don’ts of an event, our environment, and the world around us. It ignites the spark needed to create or dissolve a revolution, create mock-ups of the framework capable of stimulating the change required, and project the heavily weighed first step into a reality of today—in this sense, it becomes real time.

However, what the world believes/ed to be real-time is gradually changing. Technology is advancing at a rapid pace, and with over 60% of the world population keen on keeping up with the trend, virtual reality is rapidly taking over.

How VR Services Are Aligning Our Perception of Psychological Time with Real Time?

Virtual reality is an extended reality technology use to create an immersive three-dimensional environment. With a VR headset, you can explore the intricacies of future & past events, feel your imaginations run wild in a much-desired fantasy, and experience the thrill of fictitious stories in real-time and in a less risky environment.

The global AR and VR market is expected to grow to $209.2 billion by 2022. Business owners in almost every sector are diving into the development opportunities it is offering. Advertisers are beginning to regard VR as a top marketing tech, VR training platforms are gaining widespread usage in the military and air-force industry, and teachers and doctors are not in any way left out of its educative influence.

It goes without saying that XR tech is set to change how we think, communicate, interact, and perceive the environment around us.

VR Helps Eliminate Outdated Notions

We all know that boredom stretches time sense while excitement tends to shrink the perception of time-passage. That is to say that our mood plays an important role in how we perceive psychological time.

Virtual reality services can be used in dynamic ways. The tech is flexible enough to create almost anything and everything we can think of. In the sight of our perception, VR service providers can help align our view of psychological time with visuals and images that portray an event from a viewpoint that triggers excitement, enjoyment, or tolerance—thereby eliminating the outdated notion that we should allow situations of occurrences determine our mood.  

Making Fantasies Come to Life

Fantasy is good at inventing things but is quite weak in maintaining the image it came up with. Often, we fantasize about how we will do things differently but end up at the edge of the same rope.

Do not beat yourself up; it is not that you cannot stick to your words—maintaining real-time images of pictures you fantasized about is hard. VR service providers can instantly breathe life into fantasies. That is to say, ‘as long as you can think it, you can make it’; you just need the right custom VR tech provider.

Finally

There are always two sides to every coin. The coin's efficacy depends on the side you choose to show. VR services also have their downside, not properly managed; it is a well-structured tool for propagating manipulative and deceptive acts.

But all in all, VR service providers are gradually aligning psychological time with real time, and specialists and professionals in multiple industries are rapidly diving into the pool of opportunities it is proffering; tomorrow might be too late, kickstart your VR journey today!

HoloPundits is a pioneering augmented reality company that offers an extensive range of augmented reality products and solutions. Besides the impressive line-up of products, HoloPundits offers highly immersive and exceptional AR solutions that are customized to suit the needs of your customers.

HoloPundits is a virtual reality company that has commendable expertise and rich experience in building customized virtual reality applications. The collaborative approach followed by HoloPundits clearly captures VR requirements and delivers exceptional VR solutions.

Virtual Reality development is one of the key strongholds of HoloPundits. We possess all the required expertise and the resources to build top-notch virtual reality applications that are highly functional and in line with your VR expectations.

TotalAR from HoloPundits is one of the flagship products delivered to clients from different industry backgrounds. TotalAR amplifies and augments the marketing, PR, and communications value chain of every company to completely redefine the brand image of the company.