Hel Looks

Aarni, 21

“My style is shaped by whatever I can find for free.“

Valerii, 21

“Everything I am wearing is thrifted, except the shoes. I love my Converse! Converse is one of a few brands I feel comfortable wearing, because, generally, I don’t like wearing brands at all. I like my clothes nameless, independent, and unique. The skirt, the bag and the bracelet are all from UFF. Today I was inspired by my new t-shirt and the upcoming gig of Ruusut. I was feeling colorful, gentle and light today. Queer culture is my biggest inspiration. The free and rebellious spirit of it makes me feel alive. I love to experiment, testing limits of gender and sexuality, combining styles, crafting unique, mixing completely different, tearing apart new, reviving old.”<

Justus, 24

“I’m wearing a thrifted cap, a classic Marimekko Tasaraita long-sleeve, and a denim jacket with wide-leg jeans that I customized myself using thrifted Maija Isola’s Unikko curtain pieces. I completed the look with my selfmade upcycled bag, which also features the Unikko design. My style is heavily inspired by Marimekko, with a love for colorful and timeless prints. I enjoy wearing comfortable pieces, adding my own creative touches to clothing, and sewing unique bags.”

Nuutti

“Almost all of my clothes are from thrift shops except my sneakers and my jewelry, which are from Tetuan. I have dress pants and a button-up that I have given a bit of spice, a beret and my grandpa’s scarf on my waist as a skirt. I don’t have one source of inspiration, but when I see some cool things worn by people, I’m like, how can I add that to my outfits or how can I make that kind of outfit.”

Jaakko, 24

“I’m wearing a tee from @nooraranne, white skirt from @roopeportti, and a floral skirt from ellijaakko. I’m inspired by the people I love (we borrow, we copy, we share!)”

Saku

“I usually don’t share my outfit secrets, but I’ll make an exception this time. My shoes are New Rocks I picked up in London after destroying my old shoes after walking 70,000 steps. The pants are from a French designer called Paradoxe. Wrapped around them is a Yohji longsleeve bought secondhand from Japan. The shirt’s also from Japan, the vest was thrifted locally, the hat’s a gift from my mom, and the leather bag I bargained for during my exchange year in the States. It’s from a small Brooklyn-based designer called Zam Barret. I’m not sure I can pinpoint exactly what inspires my style, as my outfits can get pretty bizarre, but this o

Vivian, 18

“I’m wearing a pair of shorts that I borrowed from my friend. I had a crisis over my outfit so I had to call for backup... The shirt, I thrifted it a while back. I’m also wearing my old second hand Nike as shoes and gold jewellery. I get a lot of inspiration from the 00s and especially the hiphop culture. I love having a lot of jewellery on me, it makes the outfit more interesting and detailed!”

Chiwo, 18

“I’m wearing a pair of cargo pants with a maxi skirt over them, paired with a white tank top and a thrifted cropped jacket. Recently my style has been more inspired by colours and patterns and I’ve been wanting to find a more feminine way to dress. I would say my main inspiration is just seeing the way other people dress and trying to out do them!”

Daria, 28

”I’m wearing an All Saints dress, vintage boots and a bag I made. I’m inspired by period fashion and like juxtaposing femininity and elegance with sharpness and severity.”

Riku, 24

“I’m wearing a leather jacket by Kari Lepistö's LD Leather. The trousers and cowboy boots are vintage and the shirts are thrifted. My style is inspired by 70s rock acts such as David Bowie and The Band, among others. I like to throw in more contemporary influences as well to keep things interesting. Authenticity and being true to yourself never go out of fashion.”

Otso-Onne, 19

“I’m wearing a blazer that I thrifted some time ago. Under it I have my favourite collared shirt with a tie that my sister got for me from a recycling center. I also have my go to pair of jeans and jean skirt that I wear way too often, as well as my every day shoes that I adore. My sunglasses I borrowed from my friend Niklas who found them in the sea while visiting Portugal, and then my Marimekko bag, I usually have a different one but it broke a few days ago. I'm mostly inspired by my friends and different art that I consume, for example movies and musicians!”

Verneri, 19

“I’m wearing my favourite thrifted fur jacket and my girlfriend’s dad’s gardening pants. Both of the belts and the shirt are also hers. I went with the boots because they match the feeling of the outfit better than my other shoes even though they’re pretty old and missing a heel. There’s not much to say about the outfit, I just tried to come up with something that goes well with the pants since I haven’t tried them on before.”

Michael, 24

”My style is inspired by the flamboyant rock aesthetics of the 60s and 70s. I’m into big collars and wide-legged trousers. Turtlenecks and ponchos are in! Cowboy and psychedelic vibes are close to my heart. The backpack is from Mammoth Vintage in Brighton. The shoes are from Beyond Retro in Helsinki. The polka dot jumpsuit is from Monki. The shirt is from Vintage UFF in Hakaniemi.”

Annakaisa, 35

“Everything I’m wearing is thrifted except for the top which is by Senni Mellin. This outfit was built around the nightdress and the lace drawers. I find these kinds of old nightwear and undergarments inspiring.”

Pavlo, 23

“I’m wearing a thrifted white skirt with a layer of black organza fabric on top, black mesh shirt with added white mesh sleeves which I burnt and added twisted shoelaces as a decorative addition. A see-through short coat and silver chains to tie it all together. This whole outfit was heavily inspired by rave culture and FKA twigs, who headlined today, and she is one of my main inspirations not only in fashion but in music, dance, and writing too!”

Moona, 21

“I was inspired by romantic gothic style but also florals in my outfit. Everything is thrifted except the keychain plushies. I wore this vampiery satin shirt, purple floral corset with matching dried flowers on my face, a necklace from my mom, gothic skirt, pants which laces I changed to velvet ones, docs and a leather bag with Sanrio plushies.”

Elsa, 24

“Everything I'm wearing is secondhand. The leggings are from BlackMilk Clothing and the top is from COWBOYS OF HABIT. This outfit just became an eclectic mix of some of my favorite pieces, and it's definitely the most colourful I've dressed in a long time. I find inspiration from everything - street style looks, creators online, artists, and the styles I used to love around middle school but wasn't able to wear back then for one reason or another. Comfort is an important factor in pretty much all of my looks.”