Hel Looks

Riku, 24

“I’m wearing a leather jacket by Kari Lepistö's LD Leather. The trousers and cowboy boots are vintage and the shirts are thrifted. My style is inspired by 70s rock acts such as David Bowie and The Band, among others. I like to throw in more contemporary influences as well to keep things interesting. Authenticity and being true to yourself never go out of fashion.”

Otso-Onne, 19

“I’m wearing a blazer that I thrifted some time ago. Under it I have my favourite collared shirt with a tie that my sister got for me from a recycling center. I also have my go to pair of jeans and jean skirt that I wear way too often, as well as my every day shoes that I adore. My sunglasses I borrowed from my friend Niklas who found them in the sea while visiting Portugal, and then my Marimekko bag, I usually have a different one but it broke a few days ago. I'm mostly inspired by my friends and different art that I consume, for example movies and musicians!”

Verneri, 19

“I’m wearing my favourite thrifted fur jacket and my girlfriend’s dad’s gardening pants. Both of the belts and the shirt are also hers. I went with the boots because they match the feeling of the outfit better than my other shoes even though they’re pretty old and missing a heel. There’s not much to say about the outfit, I just tried to come up with something that goes well with the pants since I haven’t tried them on before.”

Michael, 24

”My style is inspired by the flamboyant rock aesthetics of the 60s and 70s. I’m into big collars and wide-legged trousers. Turtlenecks and ponchos are in! Cowboy and psychedelic vibes are close to my heart. The backpack is from Mammoth Vintage in Brighton. The shoes are from Beyond Retro in Helsinki. The polka dot jumpsuit is from Monki. The shirt is from Vintage UFF in Hakaniemi.”

Annakaisa, 35

“Everything I’m wearing is thrifted except for the top which is by Senni Mellin. This outfit was built around the nightdress and the lace drawers. I find these kinds of old nightwear and undergarments inspiring.”

Pavlo, 23

“I’m wearing a thrifted white skirt with a layer of black organza fabric on top, black mesh shirt with added white mesh sleeves which I burnt and added twisted shoelaces as a decorative addition. A see-through short coat and silver chains to tie it all together. This whole outfit was heavily inspired by rave culture and FKA twigs, who headlined today, and she is one of my main inspirations not only in fashion but in music, dance, and writing too!”

Moona, 21

“I was inspired by romantic gothic style but also florals in my outfit. Everything is thrifted except the keychain plushies. I wore this vampiery satin shirt, purple floral corset with matching dried flowers on my face, a necklace from my mom, gothic skirt, pants which laces I changed to velvet ones, docs and a leather bag with Sanrio plushies.”

Elsa, 24

“Everything I'm wearing is secondhand. The leggings are from BlackMilk Clothing and the top is from COWBOYS OF HABIT. This outfit just became an eclectic mix of some of my favorite pieces, and it's definitely the most colourful I've dressed in a long time. I find inspiration from everything - street style looks, creators online, artists, and the styles I used to love around middle school but wasn't able to wear back then for one reason or another. Comfort is an important factor in pretty much all of my looks.”

Tekla, 21

“I’m wearing a white t shirt, some boxers as shorts and some knee-high socks, the shoes are thrifted 35th anniversary Superstars and the teddy bear bag is also thrifted. I think my style is usually inspired by the way you look when you’ve just woken up, messy, and comfortable.”

Ruusa, 20

Ruusa, 20: “I’m wearing this big yellow hat that I made. Everything else is second hand. I bought the shoes on Depop a few years ago and they are my babies. Fun and cute things and clothes inspire me. I don’t buy any clothes new and that challenges me to experiment with my look.“

Tomas, 22, Niilo, 20

Tomas, 22: “I like soft, rounded shapes and thick materials. When it comes to designing clothes, what inspires me right now is softness, soft colors, humanity, people’s flaws and insecurities, and especially understanding them.” Niilo, 20: “Some grey jeans, white t-shirt, ballerinas, big backpack and a furry cap felt good in the morning. If I have to try to find the words to describe what inspires my style, maybe playfulness, mix of masculinity and femininity, expressing yourself and harmony.”

Ilmari, 13

“I’m wearing a shirt from Vain, sleeves I cut off a Marimekko shirt, jeans and denim skirt from Uff, a purple scarf on top and a black scarf as a hoodie. My style inspirations are dark forests, boglands, nature, fall and fall colors. I always try to find fall-like colors and materials. Currently purple is my favorite color.”

Robin, 17

“I’m wearing my patch pants, a shirt I put some patches on, my hair up in a mohawk, and accessories. What inspires me: punks, my friends, maximalism. My goal is to look as weird as possible and I diy and thrift all my clothes.”

Gisela, 19

“I’m wearing a straight jacket inspired shirt that was made by @comewithmetohell and a thrifted skirt. My style is inspired bold pieces of clothing that stick out. I like wearing all white and pink outfits. Androgyny is really important to my style.”

Aida, 21

”All the clothes in the photo are either thrifted or from my friends. I’ve only recently started experimenting with my style more and I’m trying to find clothes that feel like me. I’m inspired by people who break norms and express their character and values through clothing.”

Henri, 17

“I’m wearing an entirely thrifted fit. J-fashion and artists such as Frank Besancon inspire me.”

Jesper, 23

“I’m wearing an old No Fear t-shirt, gym shorts and my Calvin Klein boots. The bag is made by my dear friend Eero. I like to combine garments that in a way radiate confidence while still maintaining elegance.”