Guy Berryman Feels

After founding Applied Art Forms approximately 7 years ago, and acting as creative director, I have decided it is time to step down. I will be moving on from AAF to pursue other creative endeavours. It has been incredibly rewarding to develop all of the garments across approximately 10 collections - some of which is still yet to filter through - as well as design the first flagship store in Amsterdam. I wish the new caretakers of the brand every success for its ongoing future.

Welcoming @lorenzo_osti_ to the @appliedartforms store today. As president of @cpcompany Lorenzo continues the legend started by his father Massimo, one of the most prolific and influential menswear designers, inspired by all the things I also like to collect… 🪡

Welcoming @fujiwarahiroshi to the @appliedartforms store… could have talked clothes, watches and music all day. 🎶🎶

@martingarrix instore DJ @appliedartforms Utrechtsestraat 139, Amsterdam 🔊🔊🔊

Thankyou @antoncorbijn4real for bringing me your new book in the @appliedartforms store today. This is a huge book spanning Anton’s photographic career and I’d forgotten just how many iconic pictures he’s responsible for - Depeche Mode, U2, Tom Waites… to name just a few. Proud to have worked with Anton over the years and to now be his neighbour in Amsterdam! Put this on your Santa Claus list. Or Sinterklaas if you’re in Holland 📸🎅🏻

Autumn Winter season in full swing.. 🍂🍂🍁🍁

appliedartforms One week on – still glowing from our flagship store opening and everyone who came through. Swipe for a glimpse. Utrechtsestraat 139, Amsterdam. #AppliedArtForms

Welcoming some special guests to the store this week. We now carry a selection of @laarvee_world watches , @officinecreative_official shoes and ‘A Vanitas’ jewellery pieces designed in collaboration with @hannahmartinldn - and I will continue to curate additional items into the store to create a unique offering. Things you won’t find elsewhere in Amsterdam.