grrrl. it's time to change the game.

To all our grrrls on the front line fighting fires for us all over the world. Thank you so so much for your service! Sisterhood sure is thicker than blood. From @sum_of_qing Engine 17 grrrl army!! These two ladies inspire me to be the best version of myself at work. We eat together, workout together, clown together, sleep together and fight fires together. Proud to call these two phenomenal ladies my crewmate/backstep buddies/friends. Ps. Behind this grrrl army, we have an amazing Lt who supports us through all of our shenanigans. @grrrl_clothing @kortney_olson #allfemalebackstep #makehistorynotexcuses #firefighters @bluearies328 @uniqueandgrounded https://www.instagram.com/p/CE5ES1Zj5SA/?igshid=dp6c4exn5nhl

Need more alices. Apply within. #grrrlarmy #grrr #gquals #notyourcompetition #effyourbeautystandards #bodyneutral #togetherwerise #effyourbodystandards https://www.instagram.com/p/CE4p5IzDY2U/?igshid=861uuu2af7j2

In case you needed reminding! Via @jani159 #2020project #grrrlarmy #grrr #gquals #notyourcompetition #effyourbeautystandards #bodyneutral #togetherwerise #effyourbodystandards https://www.instagram.com/p/CE4Q4BADOjs/?igshid=mqs7ybv8hcqi

#grrrlarmy #grrr #gquals #notyourcompetition #equality #blacklivesmatter https://www.instagram.com/p/CE2bTjPDMfD/?igshid=15zmnru5hp0wm

Go ahead. Try and stop us. #grrrlarmy #grrrl #grrrlclothing #togetherwerise #strongertogether #notyourcompetition #effyourbodystandards #womensupportingwomen #bodyneutral #togetherwerise https://www.instagram.com/p/CEsUCz5jN9x/?igshid=ap4y4d06in7x

It's never been more important to be putting in the work around anti-racism education. Led by two GRRRLARMY members (@butchtalk and @raeoflight_7) a handful of free spots remain to join us in the vital work of self-examination by way of a FREE book club for the month of September. Are you committed to learning, asking yourself hard questions, and doing better so we can work toward a world where ALL grrrls are equal? If so, JOIN US!   We will be reading together, discovering and learning every day for a month. We will do it live together on zoom, so our numbers are strictly limited to first come first served. Sign up is required via the link in our bio. #grrrlarmy #grrrl #strongertogether https://www.instagram.com/p/CEVBoR9DqDh/?igshid=1tipr9zflja5b

We are all unique and that gives each of us value.  “We shouldn’t be comparing ourselves, we should just be ourselves.” Dr Lisa Firestone. It's easily said. But stidy after study has shown the negative impact on our mental health of the comparison to others. So, today, let's shut down that inner negative voice when we hear her and be kind to ourselves. We deserve it. We are women of worth. And our value to this world is real. And the world needs us. U go grrrl. #grrrlarmy #grrrl #notyourcompetition #strongertogether https://www.instagram.com/p/CERrv6gjTPd/?igshid=16cwgpa6mzgv5

Ouur value is not our exterior. Despite what we have been told for the last 200 years. We've been told that to keep us in our olace. And preoccupied to stop us reaching our potential or even chasing our dreams. There is no connection between our worth or our beauty and the scale. So when our bodies change, because they do, the scale still cannot measure concepts like beauty or worth. Let's be kind to ourselves today. And not focus on numbers. Let's focus on possibility and desires, and the amazing value we bring to this earth. Mother nature needs our energy. #grrrlarmy #grrrl #grrrlclothing #togetherwerise #strongertogether #notyourcompetition https://www.instagram.com/p/CEJ1jAtDFVN/?igshid=fuwyecgtb0j

We shouldn't hold back in expressing and chasing our dreams and desires. Saying yes to ourselves. We've been taught to not ask or demand the things we want for fear of being seen as aggressive or pushy. Because that's 'not feminine'. But there's nothing wrong with having hopes or dreams or desires. And nothing wrong in chasing them. Let's all release our 'yes' to ourselves today. #grrrlarmy #grrrl #yes #notyourcompetition https://www.instagram.com/p/CEHYSs1DClv/?igshid=1n18lm9i8rpbu

We shouldn't hold back in expressing and chasing our dreams and desires. Saying yes to ourselves. We've been taught to not ask or demand the things we want for fear of being seen as aggressive or pushy. Because that's 'not feminine'. But there's nothing wrong with having hopes or dreams or desires. And nothing wrong in chasing them. Let's all release our 'yes' to ourselves today. #grrrlarmy #grrrl #yes #notyourcompetition https://www.instagram.com/p/CEHSkoPDQPr/?igshid=15sac8kdfl91i

It doesn't matter how u say it. We're all part of the same team. #notyourcompetition We're super stoked to announce our brand new partnership with @glasgowcityfc and proud to be working with all the badass grrrls there to unite and empower women and girls throughout Europe to champion change together. Watch out for our boss grrrl live here tomorrow. #grrrlarmy #grrrl #grrr #lightitup #notyourcompetition #effyourbodystandards #womensupportingwomen #womenempowerment #womensfootball #womenssoccer #workout https://www.instagram.com/p/CEEuMMsjhiZ/?igshid=u3a999g7kxif

We’ve been conditioned to believe that beauty equates to a thin, toned, tall, hair-free white woman with flawless skin and a symmetrical face. And anything less than is not worthy. Because *that* woman will attract the partner of our dreams, will be loved and successful and happy, right? ⁣ @alexlight_ldn ⁣ Wrong. So, so wrong. And it’s a time, energy and life-wasting myth that keeps women turned into the mirror and focused on her aesthetic value, rather than on the world and what she can achieve. ⁣ ⁣ Once we reject this false standard of beauty, we are liberated - free to become the true version of us and to accept that version. ⁣ ⁣ Let’s stop believing there is a journey - we won’t find beauty and happiness when we ‘fix’ the things we’re told to, because we are already there. Living a life already waiting for us to just catch up and realise. Beauty is not a size. #grrrlarmy #grrrl #grrrlclothing #notyourcompetition https://www.instagram.com/p/CECGqDeDRDD/?igshid=mpax8ict0aet

We shouldn't hold back in expressing and chasing our dreams and desires. Saying yes to ourselves. We've been taught to not ask or demand the things we want for fear of being seen as aggressive or pushy. Because that's 'not feminine'. But there's nothing wrong with having hopes or dreams or desires. And nothing wrong in chasing them. Let's all release our 'yes' to ourselves today. #grrrlarmy #grrrl #yes #notyourcompetition https://www.instagram.com/p/CECGRYUjrow/?igshid=ahiv3ize3dc9