GreaseMonkey Blogs

Spread Positivity in the Pandemic Times

Hey Folks ,

Share this Photo in your story and write something what you have imagined when you see the clouds and tag me in the post.

Will Feature you guys on my stories too !!

Cheers !

Lets spread some positivity 😎

Tip - Whatever you imagined is your goal or something you aspire to achieve 😉

Cheers

How can you reach each customer in this pandemic?

            Marketing from a broader perspective seems easy to a person. It is definitely much more than product, price, place and promotion. Marketing while reading and understanding concepts seems easy to apply but when you actually understand that there are various parameters to understanding a consumer mindset and marketing your product. There is no limit to the types of psychographics of the consumer mindsets in India and all over the world as everything evolves daily. Most of the businesses are inclined to creating their presence felt. Consumers are always on the search for something to fulfill their needs. How do you meet a consumer like me?  

             There are certain ways to winning a customer’s heart and keeping him bounded to you all the time. These might seem very easy but these are the most important steps to make a market a consumer like me.

1)    Always Portray a True Story – Sounds cliché doesn’t it? Never sell a product to the consumer. Always try to find where your product can fit in the consumers life. Consumers always want a solution to their problem. It is on the company how they portray themselves. Explain the features advantages and benefits, if it fits my need profile a consumer like me is yours for life.

2)    Do Something what competitors won’t do – As a company always be ready to experiment and be out of your comfort zone. Play it safe most of the time but that one strategic move taken should change the perception of the consumer. Do not worry about failing.

3)    Go Digital – Most companies are trying to go digital. Consumers in India are mostly over the phone either googling or on social media platforms finding their solutions or casually surfing on the internet. Why not be a part of their journey of surfing by flashing them a small ad about your project. Chances of the consumer tapping your ad is maybe 5/10 chances but yes giving them a recall through social media, OTT Platforms and emails can help one gain a consumer like me. Wondering what I mean? Find a trimmer on amazon and don’t buy it, just surf Facebook and Instagram after seeing the product. Amazon will show you the trimmer on each site as an ad till you buy it.

4)    Run Contests – Consumers love being part of contests on the pages as they get featured getting maximum views and likes on their photos. Nowadays likes, comments and shares are what decides how many friends you actually have. Coupons and Referrals if provided in advance can definitely boost your product.

5)    Connect Your Product to Memes – Memes are the only reason why Facebook is trending still. Memes create maximum engagement these days because consumers are looking for fun content to watch when they are surfing the internet.

6)    Influencer Promotion – Consumers follow influencers a lot whether it be any industry. Bikers, fashion bloggers, tech guru’s we have it all in India. Consumers blindly follow their views cause their trust is high in them. Want to be an influencer? I will surely write one more edition on the same.

7)    Make Your Product Unique – Consumers these days are so competitive that they compete in the society to first have luxury products. Why not take an advantage of the situation and make your product unique? A unique packaging or even a unique ad stands out of the crowd. For Example – Alexa? How helpful is Alexa? It is just unique and gives a luxury status to your home.

8)    Email Marketing – Being a consumer if you get free webinar invites by just putting your email id, isn’t it cool? Addressing emails by your name to give you a sense of belongingness definitely creates a difference. Try to make the email personalized so that it gives a feeling of being special to the consumer.

9)    Publicity Stunts – Indian consumers love to see two types of content. One is fights or debates and other is funny content. Though companies think publicity stunt as a cheap publicity, it is really effective to gain popularity and every consumer opts for a popular product and something which is publicized for the good reasons

10) Create a Community – The idea to create an online community for members to discuss topics related to the respective industry such as product reviews, trends etc. These are the best promotion channels what consumers look out for. It does take time to create a community but excellent way to target an audience. Partnering with a company will definitely help to increase the contacts and better networking in the industry.

Feel Free to Connect with me -

 MBA / Engineer / Biker / Photographer / Marketer / Social Media Influencer

Linked in - linkedin.com/in/darshan-hosangadi-8a802a56

Instagram - https://www.instagram.com/first_lemme_eat_something/

Youtube - https://www.youtube.com/channel/UCGxoFxawJf21GFG-MAFxT1g

Taking this photo in the capital of Bhutan on my first ever international road trip from India. It actually felt like a computer wallpaper coming to reality and capturing it with your phone and a DSLR was utmost needed. 

Why miss an opportunity ? 

To Check my photographs - 

  Why Did I Choose Marketing over everything else ? 

       “What do people say about you when you’re not around?” Well that was the only question in my mind when this guy  entered the art of marketing. Wondering why? It is because a guy who has done mechanical engineering and studied about metals, processes to be done and attended workshops and designed things is made for that was what the world had to say. Automobiles was something this guy always liked but when it went too technical my affinity towards automobiles reduced. It was always the case that you know something technically but you do not get the satisfaction of working.

        Luckily to have a mentor to guide the guy on this, he got advice to get into the field of marketing and sales. Because this guy loved talking to people, had a good command over communication. When this guy entered sales in an automobile showroom, he felt it was a ball park where goals could be scored easily but it never was the case. After working for almost 2 years he did not see any growth in sales but earned well. He asked his mentor, why is there no growth. That is when the suggestion of being a marketer was given and was guided to be one. With only some good communication skills and a technical background this guy entered the field of MBA with a specialisation in Marketing. Learning what are the 4P’s to 5C’s and everything was a tough job for him but he loved it since all this was just gaining knowledge. Being a nerd in graduation and having the dreams of being into all the extra curriculars. He did everything he wanted to without seeing who cares or not. It was all learning for him. Colleagues considered him a competition but he always wanted to be good friends cause he knew that the world outside is a bitter place to be. Being in the oldest one in the class which was a mere 24-year-old, this guy got mocked for his age and was made fun of but the guy always took it in true spirit and always used to be funny with people around. Learning the art of marketing through various live projects was something new for him. From selling automobiles to selling essentials at brick and mortar stores to selling toothpaste to consumers, he definitely was loving it cause he met new customers and always had the fun convincing consumers to buy their product. And Today completing his both semesters with flying colours, he sees his career path growing from here to a far better place in the field of sales.

           After reading the whole paragraph and wondering who this guy would be? Yes I am talking about myself and that is my first year as a marketer and my past experience summed up in this blog.

Feel Free to Connect with me - 

A Small Introduction - MBA / Engineer / Biker / Photographer / Marketer / Social Media Influencer 

Linked in - linkedin.com/in/darshan-hosangadi-8a802a56

Instagram - https://www.instagram.com/first_lemme_eat_something/

Youtube - https://www.youtube.com/channel/UCGxoFxawJf21GFG-MAFxT1g