In Howard Marksâ book, The Most Important Thing, which has been praised by the likes of famous one-named investors such as Buffett and Bogle, he discusses the concept of âsecond-level thinking.â
 What is second-level thinking
Second-level thinking is essentially looking beyond the obvious. To quote Daft Punk, you need to think âharder, better, faster, strongerâ, and take in many different angles and view points on a subject matter, in this case, stocks. For an example, Marks explains:
 âFirst-level thinking says, âItâs a good company; letâs buy the stock.â Second-level thinking says, âItâs a good company, but everyone thinks itâs a great company, and itâs not. So the stockâs overrated and overpriced; letâs sell.ââ
As it turns out, this second-level thinking actually requires a shift in the way we think. In a recent book by Nobel laureate Daniel Kahnman, covered in this weekâs Businessweek, he describes two sides of the human mind through the use of two characters, System 1 and System 2.
âSystem 2 is your conscious, thinking mind⌠System 2 thinks slowly; it considers, evaluates, reasons. Its work requires mental effort âmultiplying 24 by 17 or turning left at a busy intersection. We attribute most of our decisions to this thinking, reasonable fellow.
For Kahneman, however, the main protagonist is System 1. This is the agent of our automatic and effortless mental responses⌠The flaw in this remarkable machine is that it works with as little or as much information it has. If it canât answer the question, âIs Ford stock a good investment?â it supplies an answer based on related but not really relevant data, such as whether you like Fordâs cars.â
To begin to be a successful investor, over the long-term, we need to apply these concepts of second-level thinking and utilizing âSystem 2.â This type of complex thinking doesnât occur every day for most people. As Howard Marks notes,, âYou must bring exceptional analytical ability, insight or foresight. But because itâs exceptional, few people have it.â We must also achieve this high-level thinking while, as I recently wrote, combating the emotional side of out brain which is hard-wired to prevent investors from being the rational profit maximizers they need to be. A tall order.