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Today we describe what retention is and how easy it is to calculate it by using data from Intercom loaded into a database using Blendo.

Track your Customer Retention using Data from Intercom

#retention #intercom #metrics #customer retention

•18+ Adults Only

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Customer Success is everywhere. It encompasses everything we do in our customer's lifetime and his interaction with our company. From sales and marketing to the moment the customer signups. From providing support to providing help and finally value. One of the best definitions of customer success is from Lincoln Murphy:

In this post we explore how to build our customer success analytics

#intercom #customer success #analytics

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In this post we define KPIs and offer a way to measure the success of our lead nurturing campaigns running on Mailchimp.

The most important KPIs to track lead nurturing campaigns: A case study with Mailchimp

#lead nurturing #email marketing #analytics #data analyst #metrics

A how-to on Transactional email analytics and tracking important metrics and KPIs with data from Mandrill, Blendo and a dashboard with Re:Dash.

#re:dash #analytics #metrics #email marketing

•18+ Adults Only

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A how-to on email marketing analytics and tracking important campaign metrics with data from Mailchimp, Blendo and a dashboard with Mode.

#metrics #email marketing #analytics

Even before we start thinking about analytics, we first of all need email marketing data, that will be used to calculate KPIs, create dashboards and reports

As we rely more and more on analytics for email marketing, it is becoming important to select the tools that we’ll use by also considering the email marketing data that we can have access to. In this post, we categorize the different email marketing solutions from the perspective of the data they expose to their users, and we try to present it, in a brief but hopefully helpful way for you.

#email marketing #analytics #transactional email data #marketing #data

A list of the best websites and blogs on data analysis and data science that are super active!

#data analyst #data science #big data #blogs

Webhooks can be useful for a number of different scenarios and is no surprise that Intercom offers to its users the ability to create and operate them.

#integration #data #analytics #customer success

Whenever we make a decision in business, we test a hypothesis, no matter if it is in product, marketing or sales, at the end we make…

#data science #product management

•18+ Adults Only

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A curated monthly digest about data engineering, data integration & data science. This issue: PokemonGo & data, Data engineering examples from Yelp & more.

#pokemongo

What statistical hypothesis testing has to do with business? The truth is that these tool can be used to perform effective business analytics.

#hypothesis testing #data science #statistics #business

In a world where information is being shared in a high volume, velocity, variety and veracity having an idea what to read and manage to…

#data science #big data

Experiment with statistics and data science as a way of learning about marketing. But first I should define better what I mean by learning.

#startups #marketing #data science #entreprenuership

We value your time, so we freed time for you by getting SQL access to your Mixpanel data in 3 steps.

#data science #sql #mixpanel

•18+ Adults Only

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How can we optimize our email marketing campaigns with a bit of Data Science? In this post we will focus on data preparation of Mailchimp campaign data.

A post about doing some data preparation with e-mail campaign data coming from Mailchimp using Python and Pandas. The purpose of the post is to show how using Python for this kind of work allows you to focus more on the problem it self and focus more on your analysis.

#analytics #python #data science #pandas

A curated monthly digest about data, big data, data integration and data science.

#ai #data science #machine learning #data integration

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