JAMIE

Nike to release “Pro Hijab” for Muslim women in spring 2018

On the heels of its campaign ad featuring Muslim athletes, Nike is taking a stand against discrimination. 

The athletic wear company announced the release of the “pro hijab,” Al Arabiya English reported on Monday.

“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” a statement from Nike said, according to Al Arabiya English.

The “pro hijab” is set to be released in spring 2018. Its creation follows years of controversy regarding Muslim women keeping their hair covered during athletic competitions. Read more (3/7/17 11:10 AM)

Their mission is “to help enable more Muslim girls & women to be physically active and participate in sports, while upholding their religious and cultural beliefs.”

Let’s support ethical Muslim companies before we reward opportunistic companies that have finally caught on to the money they can make from considering muslim women valuable consumer markets. Shop Here.