In this interview, we speak with communication expert Svetlana Siljanoska we talk about communication from the point of view of a smaller organisation. How to create a communication strategy that works? How important is authenticity and storytelling? And do we really know how to communicate properly what we do to different audiences? This talk is created as part of the project 'Global Word = Global Issues’, 2025-1-CZ01-KA153-YOU-000297292' supported by the Erasmus + Programme.

















