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Eight Ways To Beat The Content Thieves

So you’ve spent hours researching, writing and maybe even re-writing an amazing article for your blog. You finish your masterpiece, publish it and sit back to let your followers learn from your words of wisdom.

So how annoyed would you be to discover someone else has stolen your content? After all of that hard work! What can you do if they’ve literally copied and pasted your content…

6 Ways To Improve Your Social Media Marketing

When it comes to helping you out with social media, we often like to categorise things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.

What happened over the last few weeks though is that we collected a number of awesome tips to post on social media, that didn’t quite all fit together. So we thought, why not creating a list…

This Is Why So Many Fail At Social Media Marketing

Social Media Marketing isn’t just about crafting a few wonderfully worded tweets or constantly posting links to your latest product.

The biggest clue is in the name, social. Nobody wants to be sold something every time they use a social network. These type of posts do nothing for your audience (if you have one) and will not get you far. You’re not offering anything to anyone, you’re not giving…

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this…

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate…

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a…

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not…

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of…

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also…

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the…

How To Drive Sales With Social Media This Christmas

Christmas is fast approaching and it’ll soon be time to go up to the loft to get your decorations out.

Small businesses face some tough competition around Christmas and it’s not always easy to stand out online with so many festive offers around.

Christmas brings plenty of opportunity for your business to gain new customers or make an extra sales so it’s important to have a clear social media…

Content Marketing: The Heart of Your Digital Presence

People love to share things on social media. If you post a well written article, an eye catching infographic packed full of interesting facts or a fun video they could all get shared over and over again and drive content to your website.

Publishing content for your website on a regular basis isn’t always easy but the benefits are clear for all to see.

Regular content will do wonders for your…

When Marketing Goes Bad

Social media allows businesses to reach incredible numbers of people pretty easily. Small businesses and startups have the power to grow rapidly through clever use of social media.

But not all businesses have embraced new technology as well as others. Some marketers have had some really bright ideas, while others have made cockups on a gigantic scale for the world to see (and retweet). Things…

Our Free Social Media Management Tool

So, you probably already know that social media is an incredibly effective way to gain more traffic to your website and generate new leads.

And if you’ve ever tried some of the social media management tools out there like Hootsuite and Buffer then you’ll also be aware that using the right tools makes reaching your social media goals possible.

And now we’ve provided you with one of the best social…

What Do You Think Of The New Google Logo?

If you’re anything like me then you probably use Google daily throughout the day. And if so then you may have already noticed this, it is pretty big news after all!

From today, Tuesday 1st September 2015, Google has a new look logo!

The logo was redesigned to reflect how people access Google from a range of different platforms, apps and devices.

[youtube=http://www.youtube.com/watch?v=olFEpeMwg…

The Hidden Functions Of Social Networks

Twitter, Facebook, LinkedIn and Google+ have some hidden functions that you might not have known about.

For instance, did you know that you can export a list of contact details for your connections on LinkedIn, including the email address of each one?

And a useful feature on Twitter allows you to mute someone, rather than having to unfollow them.

Find out more in this awesome infographic from…