Written Assessment 2: Essay
With the advent of Web 2.0 came online social networks like Facebook, MySpace, LinkedIn. These companies collect data about their users. Do social networkers have a right to privacy? Is the Notion of privacy dead?
Web 2.0 was the second stage in the development of the Internet, it saw the change from a basic web where users could only search static web pages, to user-generated content where images, videos and text could be created and uploaded. Specifically, Web 2.0 resulted in social media and the exponential growth it has had from the late 1990âs to today. New age technology revolves around social media and it is a platform for not only communication but also sharing content, advertising, publicity and much more. With the advent of social media, there have been many positives and it has encouraged growth within the online world, but there are also negative effects, the major being privacy. Social media encourages sharing aspects of your life on the Internet in a relatively unmonitored space. Because of this, the notion of privacy of individuals is declining and the user has to be extremely aware of what and where they post content. Data privacy, identity deception and fraud are two areas where online privacy has been jeopardised by Social Media, when everyone has the right of privacy and their information should be kept private within social media platforms.
Data Privacy is the aspect of information technology that deals with the ability an individual or organisation has to determine what data in a computer system can be shared with third parties. Social Media organisations each have their own privacy policies in which they determine what partner organisations can access your information you have given them access to and what they are accessing. [Facebook privacy policy] When signing up for a social media site, it is required to give personal information in order to use the site, this can include your gender, age, location, email address, phone number etc. Access to this information is not restricted to only to the site in which you put it on, because social media companies who have a monopoly in the market, such as Facebook have many third party organisation such as Instagram and WhatsApp, information is shared between these sites. Â This is called third party application programming interface (API). [Hughes, M. What are APIâs and How Are They Changing The Internet? 2015] Third party API uses features such as messages, invitations and photos in a bid to increase activity on the sites, such as a gaming app you signed-up for with Facebook inviting you to âshareâ your results on your Facebook profile. Whilst this is occurring, many individuals are not aware that they have given access to their private information between the âdifferentâ social media platforms and that is creating a world in which privacy is diminishing. [Nemati, H. Privacy Coping and Information. 2014.] Instagram notifies users when a âFacebook friendâ has now joined Instagram, Facebook notifies you when your friend is in a nearby location, Facebookâs advertisements are based off your previous browsing history and what sites you have purchased online from. Your personal details are all in one shared pool in which many different third party organisations are granted access to, but it is also accessible by other individuals who use it for more deceitful purposes.
Since the advent of Web 2.0, social media platforms have grown exponentially, which has created the hacker and thus social media fraud has thrived. Social media is the fraudstersâ playground, deregulated, highly visible, easily exploitable platform that connects with billions of people for some with devious intentions.  [Foster, J. Fraud and Social Media. 2015.] In the relatively unmonitored world of social media, the devicesâ screenâs blocks one individual from another and act as a wall which separates the to. Individuals can hide behind these screens and create a façade where they can pretend to be anyone they want to be, often taking advantage of others, ultimately jeopardising users privacy and safety. The most common example of this are fake accounts made on sites such as Facebook and dating websites where certain individuals are victimised and these vulnerable users give out their personal information, such as credit card information, where they live. This has resulted in the increase of online scamming, fraud and has also been fatal.  In a Securities and Exchange Commission Form 10 (source of information about publicly traded security in order to make investment decisions) Facebook estimates that 100 million of their profiles are fake accounts. [United States Securities and Exchange Commission, Form 10-Q quarterly report pursuant to section 13 or 15d of the Securities Exchange Act of 1934. Facebook, INC.] In order to create such accounts, all one needs is an email address and a password and then a false identity is created. In Australia one in five individuals have been victims of identity deception and hacking of online banking details. Since Web 2.0, the âhackerâ has evolved and social media has given them a platform to create fake online profiles and take advantage of naĂŻve social media users and jeopardise their privacy.
There are many positives and negatives with the growth of social media, although only the negatives have been addressed and highlighted here, social media has allowed for individuals to connect on a whole new level and communicate instantly in a borderless setting. Businesses have a space to advertise and publicise their goods and services and content creators can share their work. But, there is a dark side to social media where âhackersâ or users with malicious intentions can take advantage of these platforms and gain access to information that should not be shared and even the sites themselves, such as Facebook with such a monopoly in the online industry, have made up the rules to the game and can also take advantage of users. Â Everyone has a right to privacy and should also be able to use social media for their own benefit, but users should be cautious in what they are sharing and not be so eager to share private details about themselves so warily.