Quick recap: What if is a concept I made that replaces ads with news, and will come up on all social media/partner websites which support sponsored content.
Before I begin sketching my idea, What if, I needed to do some research on different social media platforms to see how they present ads. I kept these questions I made in mind:
How much space does the ad take up?
How long does the ad lasts?
How much content does the ad have?
What makes an ad stand out?
Is the ad annoying in any way?
I decided to research a few different ad examples on platforms like Facebook, Instagram, Twitter, etc to compare and differentiate.
Regarding the Facebook/Instagram ads you can tell I’m into fitness and activewear. I’m looking to do something similar with my What if concept, to personalise news based on the things you research.
Facebook ads tend to vary between a single image to a scroll feature. I also saw a 10 second video ad which didn’t force you to watch it in order to continue. Although, I do experience from time to time that the Facebook Watch section forces you to watch an ad in the middle of a video you’re watching, which from a user’s perspective, I find incredibly frustrating.
The first 15 or so ads I saw on Instagram were video based which goes to show that Instagram is very video focused. They want to express themselves as quickly and clear as possible, and keep the videos no longer than 10 seconds so you wouldn’t get bored. You also have the option of just simply scrolling past the ad. Same as Facebook, Instagram also have scroll features, letting you explore the ad further if you feel like it, as well as a link to the actual source.
In summary, the ads are pretty similar and the layouts are straightforward and simple. The layouts are the same as with every other un-sponsored Facebook/Instagram post so the social media flow doesn’t get interrupted. Therefore, it might be easier to be “influenced” or pay more attention to the ad.
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