How you can improve your local search results for your Australian local business
Improving your Australian local business listings in local searches can be done by doing the following …
Having your business website cited in local Australian business directories can be of great benefit to your local business as Google compiles all these citations about your local business website and then validates your business as a reputable business, takes note of your service area for local searches and identifies the niche your business is in so it can best match you to keywords and geographical areas when it comes to local search results. So do yourself a favour and either go and register your business into these Australian local business directories or have a professional company do it for you.
Here are 5 really good Australian Citation sites that are well worth you registering your business in as a free listing…
Truelocal (www.truelocal.com.au )
Hotfrog (www.hotfrog.com.au)
Australian Business Listing (http://ift.tt/1MDus8y )
Startlocal (http://ift.tt/1mcsluW )
The more of these types of citation sites the better, and for your reference Everything Web Perth have a list of over 50 citation sites that deliver high value local link power to help rank your Australian business website for local search results if you need assistance in this area.
FAIR WARNING: Make sure all citation sites mentioning your business have the correct NAP info (Name, Address, Phone number) as inconsistent details of old addresses or phone numbers etc.. can hurt your business local search ranking a lot! So make sure all your contact details are correct and the same. If you find old listings with incorrect information, then go and fix them. You may find that these old listings were scraped and added in the early days of the citation sites existence to gain traction and you will have to reclaim your listing to be able to ammend it. Make sure you persevere as you will reap the rewards, and remember that if it all seems too hard then Everything Web Perth can get it done for you.
How can you check what citation sites you might be listed in?
Go to a Google search page and in the searchbar type “links:yourwebsite.com.au” in our case we would type “links:everythingwebperth.com.au” and google will tell you all the sites it knows of that are linked to your website.
When adding your business listing try and complete every field each citation site makes available to you. Some allow more details to be added than others. So if they allow images try and add 5 images into the image upload area. If they allow video, add at least 1, more if they will allow it.
If they offer coupons to encourage their members to visit your business and try your products or services then create a coupon.
Always try and get your logo into the information to help your brand awareness.
If they allow a description area for your business then try and get at least 300 words about your business into that description area.
If they offer an area for you to add related keywords to your business try and put as many as you can think of as long as you don’t repeat them. You can certainly do variations of your keywords. For example: beauty salon, beauty treatments, beauty products
When it comes to business categories and keywords put in as many as they will allow and try to be consistent with these across all your citation entries. Copy your answers from your first citation listing so you can copy and paste for your others.
On your website, ensure you have used the keywords you mentioned in the citation sites somewhere on your website. Don’t over do it, don’t be repetitive.
Make sure you mention service areas (suburbs) in the content on your website, and if you have an important area you really need to rank well in local search then even dedicate a page to the service area and go into more detail of why you are the number one service provider in that area.
Make sure you get a Google Plus Local page and fill in all areas to the max. Especially map out your service area.
Get Schema.org code added to your website which will enlighten Google all about your local business details.
Get these things in order and correct and you are well on your way to dominating your local area for your services and products.
Click the link if you want to learn more about local business SEO.
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