Top, "Diagram of the Winds", in 12th-century English manuscript. The T-O map of the inhabited world occupies the center of this wheel-shaped diagram. Twelve profile busts of the winds, their Latin names provided in encircling bands, are depicted in the diagram's wide outer ring; the narrower, unpainted ring just within it contains the winds' Greek names. The four major winds are associated with the four cardinal directions, with East located at the top of the wheel. The busts of the winds blow toward the Earth at the center of the diagram, and their breath, represented as green strokes, flows into the wheel's "spokes." Each spoke bears a brief characterization of the associated wind, and these are expressed mainly in the first-person, as if spoken by the wind itself. Thus, the spokes of this diagram function like speech bubbles in a modern cartoon. Via. Bottom, screen capture from The Ascent, directed by Larisa Shepitko, 1977. Via.
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The Luddites see Big Tech as having eroded commonality: the common good, the social fabric, the institutions of collective interest. Luddism, as they conceive of it, is a communal, spiritual, and political project centered on three things: reclaiming collective agency away from Big Tech and its attention-fracking, data-capturing, social erosion project; re-enchanting public life through public events that help people experience connection; and fostering a world rooted in localism, public goods, care, fun, democracy, and what one Luddite I spoke to referred to as âcollective effervescence.â Collective effervescence, I suspect, was what I was surprised to encounter in myself that winter day by the Apple Cube. The phrase, first coined by the sociologist Emile Durkheim, refers to the electric and exhilarating energy you might find at raves, protests, marathons, and houses of worship: the feeling you have when youâre connected to something larger than yourself. (...)
Our dominant technologies have, for reasons of profit-seeking, been engineered to maximize our dependence on them. Every time I went anywhere, from the subway to the streets, I saw the vast majority of people staring into the portals of their smartphones. I learned that the global average TikTok user watches over 100,000 videos annually, and the average American spends 50 hours a week on screens, 16 of those on social media platforms. An American born in 2025 is projected to spend 21 years of their lifetime looking at screens.
Sarah Thankam Mathews, from Getting Off with the Luddites - Hanging with NYCâs tech-critical youth cultural front, July 20, 2026, for n+1. Via.











