Advertising campaign for German mattress maker Muun … in the on air version, the model, Frank Künster, a 300 pound bar bouncer, speaks of gentleness ..
Remember, you’re only human. I weigh 135 kilos and I work out — it may not look like it, but I do. I have quite a physical appearance. As I am so strong, I can afford to be gentle. Because no matter what people might want with me, I feel like they can’t really hurt me. I am stronger, you know? That allows me to be gentle with those around me. Essentially, I have a very feminine soul. Because I want to understand my fellow man, I prefer to talk instead of reacting physically, and I like to listen. Feminine characteristics, really. Within the field of psychology there are so-called perceptual paradigms which state that round features — my belly with its round shape and my head as well — are usually perceived as feminine. The way I see it, my integrity and morals are just visible to others, you know? And um, people often trust me simply because I behave in an honest and moral way. Most of the time, I still think of myself as “little Frank” from the village. You have to constantly remind yourself where you come from. I’m just a softy!
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