Boost your SEO

Most companies want to be more visible on the search engines. Many of them hire expensive marketing companies to boost their SEO and improve their rankings on the search engines. But what can you as a new company on a budget do to improve your online search engine visibility? Let’s take a look at some of the things you can do without any hardcore SEO skills or knowledge. Read more about SEO Optimering Aalborg

Start with a keyword analysis

Before you can even begin to consider doing SEO, you need to know which keywords are important for you, and worth putting the time and money into.

So either hire a professionel SEO company to make you a good keyword list (they usually arn’t that expensive) or goto Google Keyword planner and use it to find the most relevant keywords for you.

Be sure that you select words that people actually search for, and then select those which are most relevant for you.

After that you need to check the competition for each word you consider. If the top 5 is filled with large well known companies who are also targeting the same keywords as you are, move on to an easier word. No point in trying to outrank Ebay, Amazon and such sites on keywords like buy Samsung TV. 

SEO optimize your website

Next move will be to optimize your own website. Make sure that your have a good clean URL structur, don’t have duplicate content, no broken links and that your website loads fast. Not only are these all ranking signals called technical SEO, but it’s also things that gives your visitors a better experience when they visit your website, and thereby a greater chance to turn them into customers.

Make your website easy for the search engines to crawl by having a good navigation with well defined areas or categories. Also be sure to make a sitemap which helps the crawlers to easier find everything on your website.

Read more about the

SEO guide

Website content

Now that you have a website that is easy to understand and crawl, it’s time to start putting some quality content on it.

Take out the keyword analysis you got earlier and start to build pages that makes sense to your users and what you want to them to find on your website. Usually it’s a good idea to only target 1-3 very similar keywords on one page.

Write a some good content around those keywords, and be sure not to overuse it as many often do when they start out with SEO.

Usually a length of 7-800 words are a good place to start. Throw in some images and a video if you have one. 

Use your main keywords in the title, the headings and in the body text.

Also be sure that the text you write is well written and not found anywhere else on your website or other websites.

The good thing about writting high quality content is that people are more likely to link to it from other sites, which boost your SEO even more. Talking about linking, that’s the next part we will look at.

Backlinks

Great content and a SEO optimized website isn’t usually enough to take you all the way to top 10 for your best keywords.You will also need some good backlinks. A good backlink is one that is relevant for your site. For instance if you have a website about webdesign and webshops, a link from your cousins hair salon website won’t do much good. But a link from a well known business directory of local websites may be just the thing you want. When getting backlinks it’s important that they are from relevant sites, and sites that doesn’t have to many backlinks on the same page as yours. The more links the less page juice are passing along each link.Also links from large well known websites normally gives you a bigger boost than links from smaller less known websites.That’s all for now, I hope you learned a little bit more about search engine optimization in this little SEO good, and can use it to improve the rankings of your own website.

Core Web Vitals

A relative new signal that Google also uses to rank your website is Core Web Vitals which is basically some numbers that describes how user friendly your UX is. How fast your website is displayed on screen and how much the layout shifts during website load. The better experience you give you users when they visit your webshop or website, the more Google are going to reward your site and send even more visitors your way. In 2022 this will most likely become even more important and one of the biggest ranking factors if you ask me.