Plastico Flamingo

"Suddenly you’re a hypocrite if you want to show your skin, and you’re easy and you’re a slut and you’re a whore. If I am, then I’m proud. Me and all the girls are hoes, and f**k it, y’know? Let’s turn it around and be empowered in that. Showing your body and showing your skin – or not – should not take any respect away from you.” - Billie Eilish Vogue 2021

This happened last year too when they tweeted about coronavirus disinformation. They also straight up admitted that this is all for the bottom line and wrote an extensive thread about how they go about it called “anti-advertising”.

There's something incredibly... insidious about the fact that they can give a full explanation about how their style of Twitter engagement works to create positive associations with their brand, and that explanation in itself works to create positive association with their brand.