Emily Melling

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(Further detail on the back of the packaging to provide info about the function of the food within your body)  

emelling.com

Packaging which challenges current conventions and a shift towards a healthier relationship with food.

Packaging which challenges current conventions and a shift towards a healthier relationship with food.

Packaging which challenges current conventions and a shift towards a healthier relationship with food.

Point of sale research and inspiration 

Possible supermarket spaces, where are people most likely to look at, where can I advertise my brand?

Needs brighter colour, further refinement and detail 

Experimenting with colour to find the write colour palette, which reflects the main word on the packaging- e.g Stimulate.

Further refinement, playing with layout and system to make the design as easy to understand as possible, also trying to work out a colour palette which works as a set and as individual products in a store.

Working towards a final design, adding context and creating the design to scale

Not wanting to spend to much time overthinking the name I went for something simple which lends it’s self to the concept of my idea- See-through food. I wanted the design to be simple, playful and something which could sit on many different colours etc with no problem so it would be easy to apply and for people to recognise as the brand grew. 

The white gives attention to the message and the type and doesn’t confuse the message. The simplicity against busy food packaging would hopefully draw attention. 

Type choices and manipulation

Tightening up the design helped to get across my message better but it still needs better context and development so it’s as easy to understand as possible.