El Stanton Vis-Com

// Final Photography \\

// Label Mock-Ups\\

// Tasting Card Development \\

// Illustration Walkthrough\\

// Tasting Card Refinement/Sketches \\

I began by using the illustration I had done for the sleeve a while ago, able to reuse some of the elements. I then illustrated an apple and pear for the whisky and lemon and orange for the gin. However, when I considered how the illustration would be used, I realised that they would need to be a little more heavy on the colour in order to stand out on the background.

// Final Box \\

Looking at the final outcome of the project, I’m quite happy with how this has developed as an idea. I wish I had done a little more experimentation however, the amount of time it took to refine the idea meant that I didn’t have the time to experiment more before the deadline. Perhaps I need to work on time management or instead experiment with every different idea that I have rather than putting all my focus on refining the brief. 

I also wished I played around a little more with types of paper, even ordering some in as the texture of the thicker paper meant that the colours lost their vibrancy and the type lost sharpness. 

// Tasting Card Digital Sketches \\

// Tasting Cards Planning \\

I realised I wanted to do a little card at the bottom of the box that people could fill in as they tasted the different spirits. Perhaps taking notes on what they liked and a rating. On this would also be the notes of the two spirits as well as what they should be mixed with. Both in the box and outside of it, if they have it in the kitchen. I wanted it to be small enough to fit behind the bottles so I measured the space first. I decided on 8cmx15cm in order to fit correctly.

// Label Development \\

I knew I wanted to add the shape of the logo over the label, however, when I quickly lay it over I realised that all the information would not come out. 

I went back to the digital file and made sure nothing was too close to the edge. I then put the image over my design to make sure before printing it off. I noticed that some of the information was still slightly off centred to I rectified this again before printing them off and trying again.

// Bottle Label Research \\

I noticed that none of the bottles I had included a list of ingredients, something I had researched previously but with a full bottle of aber falls gin, I could confirm that.

// Special Edition Bottle Research \\

// Label Development \\

// Layout Options/Experimentation \\

"From the flowing streams and luscious meadows of Wales, brought directly to your home. Paired by experts to make the perfect flavour experience. Share with your friends and experiment to push your tastebuds further.

There is no wrong way to enjoy Aber Falls"

Using my GSCE Welsh and then checking it with my peers and family members whose first language is welsh, I translated it to:

"O'r ffryddiau sy'n llifo a'r dolydd ffrwythlon o Gymru, yn dod yn syth i'ch cartref. Wedi pari gan arbenigwyr i wneud profiad blas perffaith. Rhannu gyda eich ffrindiau ac arbrofi i wthnio eich blasbwyntiau ymhellach.