SEO Update: Google Penguin 2.0 will be here! - Kansas City Online Marketing
Throughout my career as an SEO professional I have been through many good and the bad largely due to changing behaviors of internet search engine algorithms. But despite stiff challenges, I had been able to rank my client websites high up on Google, the foremost search engines like google. This time, using the launch of Google Panda, then the master-stroke Google Penguin, the entire world of google search optimization however went for the toss and as personally, it took no less than several days to appreciate and accept the major setback that my websites received regarding all time row search page rankings.Thankfully, after doing sedate study and implementing the feasible solutions on my small sites, I started noticing significant surge in their search engine rank that otherwise transpired with an historical low, the same as the share market over a bad day. The positive outcomes inspired me to share the parts of my thorough research work with my readers and here I am with all the tidbits regarding Google Panda and Google Penguin that you can reap the benefits of.Google: Your Titanic ShipIf you happen to be desirous of popularizing your organization, search engines like google, preferably Google play an eminent role. However, Google is no magical wand that works well according to your wish; perhaps it takes you to definitely make persistent endeavors to draw quality backlinks or 'votes' in order to win high search engine result pages(SERPs) rankings. In simple language, you can think about Google search engine as the Titanic ship that may enable you to sail across smoothly on your way towards gaining high ROI but at the same time, it might leave your company sinking in the mid in the event the search engine tracks the inappropriate SEO techniques you have adopted to meet your cause. Hence, it's good to adhere to the golden rule, 'The more you employ ethical white hat SEO techniques, better are your chances to win high rankings'.The Basic DifferenceLike ideal twins, both the algorithms intended to curb on the growth of fraudulent links on Google within their own respective manner. While Panda's versions emphasized on decreasing the ranks of inferior sites and bringing into limelight the websites that accompanied excellent content, Google Penguin geared towards clipping the wings of web sites which go from the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or the SEO companies on their behalf, almost managed to get a habit to violate copyrighted material. They copied original content off their sites and blogs to their personal sites. None with the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to realize prominent rankings whereas the original sites were built to bear heavy losses both in terms of rankings and business. Ever since 1998, Google kept on introducing varied algorithms to hold a cheque on all such flawed activities however they ceased to create any major difference. It was only Feb, 2011 if the google search came down heavily within the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in the Google's official short article dated Feb25, 2011, written by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update was created to reduce rankings for low-quality sites-sites which can be low-value add for users, copy content business websites or sites that are not invaluable. At exactly the same time, it is going to provide better rankings for high-quality sites-sites with original content and data such as research, in-depth reports, thoughtful analysis and so on." (1st Image).Since then Google maintained introducing fresh Panda updates while using most brought up one being Panda 3.5 that was released on April 25th. The latest one to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released just one more fresh algorithm with all the name of 'Penguin' that aimed at curbing sites leveraging illicit SEO techniques for example cloaking, keyword stuffing, content duplicity and more, while using intention to acquire topnotch search page rankings. I indicate one to undergo these updates and manage your websites accordingly if you to wish to get prominent Google ranking.Targeting Spam, Not Over OptimizationOne month before the announcement of Google Penguin inside a panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts discussed research online ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty is going to be introduced in the search engine results inside upcoming month or next month or so. The purpose is always to 'level the playing field'. To give sites who have great content a better shot at ranking above sites that have content it is not as great but do an improved job with SEO".However on April24th, while using launch of Penguin, Cutts clarified his statement by urging it is indeed exactly the same update which he brought up but doesn't refer to the "over-optimization statement" that designed to target SEO. Danny Sullivan writes in the article about his conversation with Matt Cutts where the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the most effective description, because it blurred the distinction between white hat SEO and webspam. This change is aimed towards webspam, not SEO, and we tried to create that fact more clear inside the short article".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart with all the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused a great many other SEO professionals to panic across the world too. Evidently, difficulties with links came out being among the key reasons behind this sudden drop as I determined in my researches. It would be worthwhile sharing those link-based factors together with you so you may screw the things when the problems for your end may also be somewhat similar.1. Lack of quality links from relevant sites: While looking to be aware of exact basis for slashed rankings of my websites, I came across various articles that indicated not enough incoming links from sites of similar niche as being a prominent reason behind this flaw. Penguin values those sites that muster quality backlinks from domains belonging to exactly the same vertical as that relating to yours. If you want to know of the diversity of your site's anchor-text or the updated information of the profile, then ahrefs and Open Site Explorer are two bankable tools normally made available.2. Lagging behind in natural links: This is the most common problems being encountered by web owners following the inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma such as: Buying one way links with identical anchortext: If you happen to be purchasing links from a website with exactly same anchor texts then beware, because this practice violates Google's guidelines. The search engine strictly opposes using paid links while using sole motive to advertise rankings as an alternative to proving valuable for its visitors. Spamming in content: Are you utilizing a gibberish user name which is at most a spam for Google? Do your comment signatures consist of exact match anchor-text? If for virtually any or both of these questions you say Yes then remember that, you have a large reason to stress. Google considers these techniques since the most undesirable ones his or her only intention is usually to rank the link unnaturally for a few pin-pointed keywords. Avoid links from forbidden sites: Care to never collect one way links from websites that is included with continuous pop-ups, harmful malware or spams. They are indeed a large letdown for Search Page rankings. Thankfully, I always kept distance out there links and following the update, I have even be cautious and indicates the identical to suit your needs too. Guest posts: Yet again keywords is necessary and plays the spoilsport since the majority of those sites that have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts that have absolutely nothing to do using the intended topic. 3. Extensive Use of Money Keyword:A money keyword is just the the one which assists you to generate income through high SERPs and people often check out almost any extent in making use of these keywords inside the greed to draw exceptional benefits. After the results of Google penguin depicted a slump within the SERPs for a tastes sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchor text with those having words aside from main keywords used as anchor text. The results were a little startling, as most in the affected websites consisted of money keyword for keywords in over 60% of one way links that gives strategy to negative SEO, a strictly prohibited by Google. The moral from the story is usually to transition to more meaning words for anchor-text which could assure respectable search volume rather than relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering numerous link issues, it is but likely that you will get discouraged for the extent that you just drop the concept of regaining the search page rankings. But this is exactly where you need to resurrect and encourage yourself to move in the topmost spot of Google SERPs. For sure, Link building isn't the same post Google Penguin but you can still prove your mettle and are avalable out victorious. Here are some influential tips which could help you with your craved endeavor: Try avoiding anchor links with exact match: This strategy would require nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match anchor text. A better ploy would therefore be to spotlight links with keywords emphasizing on the brand you want to advertise and never on other links that includes non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent in your linking efforts: Seems awkward but this tactic is a bit more prone to work within your favor. While you're doing backlink building with a definite monthly budget, it really is better not to follow a definite pattern. Google is smart enough to discern the constant growth in your paid links on daily, weekly or monthly basis. Penguin update terms this way of building links as unnatural that is certainly not in any way good for your site's health in the google search. Hence, try to produce things as inconsistent as possible. Buy many different paid links: If you happen to be relying on paid links on your website's promotion, be sure you have variety in your selection. I mean, it is good to get links from all sorts of internet sites whether small, big, with good PR or no PR whatsoever, with nofollow links etc. Links from Twitter, Facebook will also be of high significance in connection with this. How about investing on entire site/blog: If right now you have only purchased links from websites or blogs then for a change, move a little further and get an entire website or blog. This particular effort would help save from getting into the black report on Google and alongside, is prone to fetch you extended benefits in comparison to the web link purchase. Be alert to 404 reports and 302 redirects: Information about 404 reports and 302 redirects is actually comparatively useful when you are identifying your internal links, log files etc. Check if all your links are connected towards the active pages without under-going 302 redirects.
The leading search engines like google, Google, Yahoo! and Microsoft, use crawlers to find pages because of their algorithmic listings. Pages that are linked business search results indexed pages do not need to be submitted since they're found automatically. Some search engines, notably Yahoo!, attempt a paid submission service that guarantee crawling for either a set fee or cost-per-click. Such programs usually guarantee inclusion inside database, along with guarantee specific ranking inside the listings. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and also the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, which is why an XML Sitemap feed may be created and submitted totally free to ensure that all pages are simply, especially pages that are not discoverable by automatically following links.
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For invisible text, one could stuff the web pages with keywords but contain the colour of the font used being identical to the colour of the background. Human visitors towards the site cannot see the text nevertheless the text can be viewed to internet search engine bots. Search engines would thus direct users for the site only for visitors to find something somewhat distinctive from whatever they were seeking.
We make sure our meta pags, links from external sites(relevance and also quantity of links from other sites are crucial in maximizing SERP presence)site navigation, page content(making sure our key words and phrases appear both in our site's title and throughout our website's text, for example), and various other on-page contents, are as conducive as possible to maximizing our SERP(serp's per page) presence.
Financial Risks and Rewards of Brand Cleansing and Black Hat Techniques
E-commerce is often a billion dollar industry 'despite facing numerous economic downturns, it remains the fastest growing segment of the U.S. retail industry with 2010 sales totaling $166.5 billion. Nearly double growth rate to $254.7 billion is predicted for 2013. 'This can be an impressive growth rate given e-commerce represents 4.28 percent in the total US retail sales' (White & Ariguzo, 2011, p. 134). Consumers increasingly check out the net to locate specifics of companies, their leaders, to get services, among other activities. Detailed information on various topics can be obtained from websites, social networking sites, pr releases, emails, newsgroups, forums, and numerous other places. Unfortunately, brand cleansing and black-hat techniques (ways to help the ranking of a website) bring about dubious information around the internet, due partly, with a nonexistent or poorly managed content review process. Chen, XU and Whinston (2011) suggest that 'Wikipedia provides content which might be misleading and even incorrect; while Amazon.com buyer's feedback can be manipulated by sellers or book publishers to enhance their goods, and Slashdot's commentators might post biased or useless comments, because some commentators could work for companies and produce purely promotional comments' (p. 238).
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