DVNO

Branding solution for an authentic Japanese yofuku* brand by Futura

“Resquad is a family business established in Tokyo in 1993. We were trusted to carry out a rebranding program for the whole company, restructuring internal brands into a newly integrated system. The concept is inspired around the word  “Rescue" and the fire fighters. We undertook a search for key elements that would give the brand an easy recognition. The fluorescent yellow line became Resquad signature. The typographical solution gives one character all the personality to be recognised alone as an icon.”

Manifiesto Futura is an independent design studio based in Mexico, born in 2008. Nowadays, they’ve grown and expanded their services, and have become a multidisciplinary firm, offering a variety of services and solutions for diverse customers. Their goal is to make the best of Mexican design, to change the shapes, strategies, the narrative… through clear messages and smart incentives. Yet to keep the mexican character, wit, and the charisma intact.