TOTAL WIRELESS AND THE IHEART RADIO MUSIC AWARDSĀ
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Total Wireless tasked us with creating a major presence at the iHeartRadio Music Awards, through digital, social, radio and TV, to generate awareness and conversation around the brand.
We aligned the brandās theme, āTotal Confidence,ā with pop culture and music ā our target audienceās known passions points ā and their media consumption habits to authentically connect with them during a major tent pole event, the iHeartRadio Music Awards.
Leading up to the iHeartRadio Music Awards, we worked in tandem with the Turner Broadcasting Network and iHeartRadio to create a custom co-branded series, āMeet the Nomineesā, where various A-List artists expressed who and what gave them the Total Confidence to get to where they are today. To further generate brand awareness, we also developed a national sweepstakes in which the winner and a guest walked the red carpet with their favorite celebrities.
The Meet the Nominees series spanned multiple media channels, including on-air radio, streaming audio, mobile and desktop display, social video series, Snapchat, Instagram, YouTube, Facebook and TV. We created a large brand presence on-site with the āConfidence Boothā, located front and center on the red carpet, where various artists stopped by to pay homage to those in their life who gave them the total confidence. This content was then distributed and shared across Turnerās social networks.
