Welcome to Helvetica

Too much world: Is the Internet Dead puts the reality of the internet in perspective. The potential for the internet has been altered in a way to make the real world seem unrealistic. Perhaps a way in wish we want to view the world is portrayed through the internet, creating a false reality. Hito Steyerl describes many examples in which we change the world we see through the media of the web. The article also goes into detail that the what we use the interent for does not use the full potential of the technology we are dealing with. “ Artworks are e-mailed to pop up in bank lobbies designed on fighter jet software “. The article also compared this new technology to the way cinema has altered reality and human behavior. Cinema apparently died during the cold war when advertisers took over. Movies are just ways of selling people things and not actually for entertainment. So too is the internet becoming a source for advertising.The internet is a place to collect information from the user and ultimately use that information to the advertisers advantage. Interent is not dead, it is undead and it is everywhere.

Collage!

http://www.noupe.com/inspiration/showcases/propaganda-design-inspiration-tools-resources-and-techniques.html

Probably not what I’m supposed to do for this class, But here are two drafts of movie posters with the screenplay over it!

Grids in Id 

The idea for my letterform was to create just the space in between each letter. I was able to draw out blocky diagrams for each one however it seemed too boring. So i took out the outline of each letter and kept the inside to keep you wondering at all times what each letter it is, therefor creating art.

Some AI basics

COM 250: Typography First day of class we watched a documentary about the most common font in our modern world. Arial? Times New Roman? No, it’s been in front of my face my whole life and I didn’t even know the name of it. Helvetica. It sounds like a 1950′s  horror film, but in fact, it’s one of the most common font types used by big companies. The beginning of the movie starts by panning the camera through various corners of New York City. At first I didn’t understand why the camera was pointed at nothing. It’s just a common street corner with average people strolling around. Then another camera angle of the same thing. I must have finally realized 10 minutes in that all of those scenes included stores with Helvetica fonts being used in the window. There were at least 10 big name companies just within the opening scene and they all used Helvetica. They go on to explain that it is the perfect font and it will be hard for people to make anything better. Companies who have discovered the clean bold look use it for their logos and even improved their advertisements just by changing a font. This was a big deal, I never thought a font type could change the look and feel of the written text so drastically. Fonts have been perfected in catching our eyes and clearly companies have found helvetica works best, right? Well to some designers helvetica is so clean and so widely used, it became boring. Nobody bats an eye to something written in helvetica these days because of how bland it is. Maybe to a designer, there needs to be something that pops more. Maybe something that doesn't look like everything else. Maybe helvetica is outdated. Whatever it is, It’s dominating the industry and it looks like it will remain that way until something better comes along. We discussed that the font might be outdated do to it’s robotic, cookie cutter appearance. Some companies are leaning towards a more human look. Script is sneaking its way into modern logos and could be the knew norm. Apple and Starbucks are made out to be the leading brands in up to date styles. From what i’ve noticed, they lean more towards this human touched feature of logos. Maybe the future won’t be so robotic and people might feel the need to put real interaction into what we produce.