Deep Dive

Recently I produced a shooting for Rosen-x and I set out to show the product being actually worn and in use. With many fashion brands these days and especially techwear, editorials seem to lack the active aspect of the clothes.

We went out spontaneously, as I was hoping to shoot in the rain to show some of the water-resistant qualities of the material.

For the location, we picked the ICC, a former convention center in Berlin that fits the cyberpunk vibe and is rarely being used these days. We got lucky and even found a way into the abandoned parking garage, which had great light and a backdrop for the fashion we were shooting.

A lot of the closeup shots I wanted to do with flash so you could see the drops of rain as a texture over the clothes and exposed in front of the image.