Digital Me Bazaar

"Does it better" will always beat "did it first."

You don't have to change who you are, you have to more of who you are.

If you don't talk to your customers, how will you know how to talk to your customers?

Reducing your dependency on JS improves the experience for everyone.

As a programmer you read more code than you write. Keep it readable, commented, consistent and explicit.

Photoshop is the most effective way to show your clients what their website will never look like.

Instead of prescribing the appearance of individual items, we build systems to anticipate them.

Asking users to adopt new behaviors or even modify their existing behaviors is very, very hard.

Usability testing shows you if something is usable. Beta testing shows you if people will actually use it.

Mobile does not reward feature richness.

Usability answers the question, "Can the user accomplish their goal?"

We need to stop worrying about proving the value of design and just focus on the outcomes that provide value.

Spend as much time on copy as you do on visuals.

Culture, leadership and employee engagement are essentials for great customer experience.

I get very uncomfortable when someone makes a design decision without customer contact.

If a picture is worth 1000 words, a prototype is worth 1000 meetings.

When creating content, be empathetic above all else. Try to live the lives of your audience.